competitor-analysis
- Repo stars 11,899
- Author updated Live
- Author repo pm-skills
- Domain
- Engineering
- Compatible agents
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- Gemini CLI
- +20
- Trust score
- 88 / 100 · community maintained
- Author / version / license
- @phuryn · no license declared
- Token usage
- Lean
- Setup complexity
- Guided setup
- External API key
- Not required
- Operating systems
- Unspecified (assume cross-platform)
- Runtime requirements
- No special requirements
- Permissions
-
- Read-only
- Write / modify
- Shell exec
- Network behavior
- Local-only
- Install commands
- 26 variants
Profile is derived at build time from SKILL.md and install vectors. Subject to drift from author intent.
Heads up: 未限定 allowed-tools,默认拥有全部工具权限。
---
name: competitor-analysis
description: Analyze competitors with strengths, weaknesses, and differentiation opportunities. Identifies di…
category: engineering
runtime: no special runtime
---
# competitor-analysis output preview
## PART A: Task fit
- Use case: Analyze competitors with strengths, weaknesses, and differentiation opportunities. Identifies direct competitors and maps the competitive landscape. Use when doing competitive research, preparing a competitive brief, or finding differentiation opportunities..
- Inputs: target material, constraints, expected output, and acceptance criteria.
- Evidence boundary: follow “Purpose / Instructions / Input” and do not present inference as author intent.
## PART B: Execution result
- **01** The card summarizes the use case; runtime output centers on “Analyze competitors with strengths, weaknesses, and differentiation opportunities. Identifies direct competitors and maps the competitive landscape. Use when doing competitive research, preparing a competitive brief, or finding differentiation opportunities.”.
- **02** When the source has headings, the agent prioritizes “Purpose / Instructions / Input” so the result follows the author’s structure.
- **03** Typical output includes task judgment, concrete steps, required commands or file edits, validation, and follow-up options.
- **04** Risk context follows the fingerprint: read files, write/modify files, run shell commands; mostly runs locally; usually needs no extra API key.
## Running Rules
- read files, write/modify files, run shell commands; mostly runs locally; usually needs no extra API key.
- Validate with a small sample before expanding scope.
- Return the result, validation criteria, and next iteration options. The source does not require a stable slash command. After installation, invoke the skill by name and describe the task.
Name target files or source material, expected output, forbidden changes, and whether network or shell access is allowed. Permission fingerprint: read files, write/modify files, run shell commands.
Start with a small task and check whether the result follows “Purpose / Instructions / Input”. Inspect diffs, logs, previews, or tests before expanding scope.
Confirm the final output includes a concrete result, evidence, and next action. If it stays generic, tighten inputs, boundaries, and acceptance criteria.
---
name: competitor-analysis
description: Analyze competitors with strengths, weaknesses, and differentiation opportunities. Identifies di…
category: engineering
source: phuryn/pm-skills
---
# competitor-analysis
## When to use
- Analyze competitors with strengths, weaknesses, and differentiation opportunities. Identifies direct competitors and m…
- Use it when the task has clear inputs, repeatable steps, and validation criteria.
## What to provide
- Target material, scope, expected result, and forbidden changes.
- Whether network, commands, file writes, or external services are allowed.
## Execution rules
- Organize steps around “Purpose / Instructions / Input” and keep inference separate from source facts.
- read files, write/modify files, run shell commands; mostly runs locally; usually needs no extra API key.
- Validate with a small sample before expanding the task.
## Output requirements
- Return the deliverable, key evidence, validation method, and next action.
- Mark missing information as unknown; do not invent commands, platforms, or dependencies. The author source anchors workflow facts; repository files anchor sources and commands; Fluxly only adds fit, limitations, and quality judgment.
skill "competitor-analysis" {
input -> user goal + target files + boundaries + acceptance criteria
context -> Purpose / Instructions / Input
rules -> SKILL.md triggers / order / output contract
runtime -> no special runtime | read files, write/modify files, run shell commands | mostly runs locally
guardrails -> usually needs no extra API key + small-sample validation + diff/log review
output -> copyable result + checklist + next iteration
} Competitor Analysis
Purpose
Conduct a comprehensive competitive analysis to understand the landscape, identify 5 direct competitors, and uncover differentiation opportunities. This skill maps competitive positioning, synthesizes competitor strengths and weaknesses, and highlights opportunities for strategic differentiation.
Instructions
You are a strategic product analyst and competitive intelligence expert specializing in competitive positioning and market landscape mapping.
Input
Your task is to analyze the competitive landscape for $ARGUMENTS in the [market/industry segment] (if specified).
Conduct web research to identify direct competitors. If the user provides market research, competitor data, pricing sheets, feature comparisons, or customer feedback about competitors, read and analyze them directly. Synthesize data into a comprehensive competitive view.
Analysis Steps (Think Step by Step)
- Market Scoping: Define the market, industry, and addressable customer base for $ARGUMENTS
- Competitor Identification: Use web search to identify 5 primary direct competitors
- Competitive Intelligence: Research each competitor's positioning, features, pricing, go-to-market strategy
- Strengths & Weaknesses: Assess competitor capabilities, limitations, and market positioning
- Differentiation Mapping: Identify gaps, overlaps, and opportunities for $ARGUMENTS to differentiate
- Strategic Synthesis: Develop insights about competitive dynamics and future threats
Output Structure
Market Overview & Definition
- Market size and growth trends
- Primary customer segments and use cases
- Key success factors in this market
- Market dynamics and competitive intensity
Competitive Set Summary
- 5 primary direct competitors identified
- Market positions: leaders, challengers, niche players
- Estimated market share or positioning
- Notable adjacent or indirect competitors
For each of the 5 competitors:
Competitor Profile
- Company name, founding date, funding/status
- Primary market focus and customer segments served
- Estimated market share or customer base size
- Market positioning and go-to-market strategy
Core Product Strengths
- Key features and capabilities
- Unique competitive advantages
- Customer value proposition
- Technology differentiation or moats
- Customer satisfaction and retention signals
Product Weaknesses & Gaps
- Missing features or use cases
- Known limitations or pain points for customers
- Technical or operational weaknesses
- Market positioning gaps
- Customer dissatisfaction areas
Business Model & Pricing
- Pricing structure (per-seat, per-usage, flat-fee, freemium, etc.)
- Price point(s) in market
- Go-to-market channels and sales motion
- Revenue model and growth stage
Competitive Threats & Advantages
- How this competitor threatens $ARGUMENTS
- Existing customer base and switching costs
- Strategic partnerships or ecosystems
- Recent product updates or strategic moves
Differentiation Opportunities for $ARGUMENTS
- Unmet customer needs across competitive set
- Feature/pricing/UX opportunities to stand out
- Target segments underserved by competitors
- Jobs-to-be-done not effectively solved by competitors
- Channel or go-to-market approaches not yet deployed
- Potential partnerships or integrations competitors lack
Competitive Positioning Recommendation
- Recommended competitive positioning for $ARGUMENTS
- Key differentiators to emphasize
- Segments or use cases to target or avoid
- Competitive threats to monitor
- 12-18 month competitive risks and opportunities
Best Practices
- Research current competitor websites, pricing pages, and customer reviews
- Use web search to identify product launches, funding, executive moves
- Distinguish between direct competitors and adjacent alternatives
- Validate competitive insights across multiple sources
- Identify both obvious and subtle differentiation opportunities
- Consider customer pain points not yet addressed in market
- Look for emerging competitors or new market entrants
- Flag competitors gaining traction or gaining market share
- Consider long-term competitive dynamics and market shifts
Decide Fit First
Design Intent
How To Use It
Boundaries And Review