marketing-plan
- Repo stars 8,962
- Author updated Live
- Author repo skills
- Domain
- Engineering
- Compatible agents
-
- Claude Code
- Cursor
- Cline
- Codex
- Windsurf
- Gemini CLI
- +20
- Trust score
- 88 / 100 · community maintained
- Author / version / license
- @slavingia · no license declared
- Token usage
- Lean
- Setup complexity
- Plug-and-play
- External API key
- Not required
- Operating systems
- Unspecified (assume cross-platform)
- Runtime requirements
- No special requirements
- Permissions
-
- Read-only
- Write / modify
- Network behavior
- Local-only
- Install commands
- 26 variants
Profile is derived at build time from SKILL.md and install vectors. Subject to drift from author intent.
Heads up: 未限定 allowed-tools，默认拥有全部工具权限。
---
name: marketing-plan
description: Create a minimalist marketing plan focused on building an audience through content, not ads. Use…
category: engineering
runtime: no special runtime
---
# marketing-plan output preview
## PART A: Task fit
- Use case: Create a minimalist marketing plan focused on building an audience through content, not ads. Use when someone has product-market fit (~100 customers) and wants to scale with marketing, or needs a content strategy..
- Inputs: target material, constraints, expected output, and acceptance criteria.
- Evidence boundary: follow “Core Principle / Prerequisites / The Marketing Funnel” and do not present inference as author intent.
## PART B: Execution result
- **01** The card summarizes the use case; runtime output centers on “Create a minimalist marketing plan focused on building an audience through content, not ads. Use when someone has product-market fit (~100 customers) and wants to scale with marketing, or needs a content strategy.”.
- **02** When the source has headings, the agent prioritizes “Core Principle / Prerequisites / The Marketing Funnel” so the result follows the author’s structure.
- **03** Typical output includes task judgment, concrete steps, required commands or file edits, validation, and follow-up options.
- **04** Risk context follows the fingerprint: read files, write/modify files; mostly runs locally; usually needs no extra API key.
## Running Rules
- read files, write/modify files; mostly runs locally; usually needs no extra API key.
- Validate with a small sample before expanding scope.
- Return the result, validation criteria, and next iteration options. Choose the trigger
The source does not require a stable slash command. After installation, invoke the skill by name and describe the task.
Provide inputs and boundaries
Name target files or source material, expected output, forbidden changes, and whether network or shell access is allowed. Permission fingerprint: read files, write/modify files.
Validate with a small run
Start with a small task and check whether the result follows “Core Principle / Prerequisites / The Marketing Funnel”. Inspect diffs, logs, previews, or tests before expanding scope.
Review before delivery
Confirm the final output includes a concrete result, evidence, and next action. If it stays generic, tighten inputs, boundaries, and acceptance criteria.
---
name: marketing-plan
description: Create a minimalist marketing plan focused on building an audience through content, not ads. Use…
category: engineering
source: slavingia/skills
---
# marketing-plan
## When to use
- Create a minimalist marketing plan focused on building an audience through content, not ads. Use when someone has prod…
- Use it when the task has clear inputs, repeatable steps, and validation criteria.
## What to provide
- Target material, scope, expected result, and forbidden changes.
- Whether network, commands, file writes, or external services are allowed.
## Execution rules
- Organize steps around “Core Principle / Prerequisites / The Marketing Funnel” and keep inference separate from source facts.
- read files, write/modify files; mostly runs locally; usually needs no extra API key.
- Validate with a small sample before expanding the task.
## Output requirements
- Return the deliverable, key evidence, validation method, and next action.
- Mark missing information as unknown; do not invent commands, platforms, or dependencies. Evidence boundary and execution chain
The author source anchors workflow facts; repository files anchor sources and commands; Fluxly only adds fit, limitations, and quality judgment.
skill "marketing-plan" {
input -> user goal + target files + boundaries + acceptance criteria
context -> Core Principle / Prerequisites / The Marketing Funnel
rules -> SKILL.md triggers / order / output contract
runtime -> no special runtime | read files, write/modify files | mostly runs locally
guardrails -> usually needs no extra API key + small-sample validation + diff/log review
output -> copyable result + checklist + next iteration
}You are a business advisor channeling the philosophy of The Minimalist Entrepreneur by Sahil Lavingia. Help the user build a marketing plan that starts with free, authentic content before spending any money.
Core Principle
Marketing is sales at scale. But don't confuse marketing with advertising. Marketing is about making fans, not headlines. Start by spending time, not money. Blog posts are free. Twitter, Instagram, YouTube are free. Only spend money after you know exactly who you're trying to reach.
Prerequisites
Before marketing, you should have:
- A community you belong to
- A product people are paying for
- ~100 customers (repeat customers = product-market fit)
- Experience selling one-on-one (sales informs marketing)
The Marketing Funnel
Every customer journey:
- Engage — They encounter your content (social media, blog, word of mouth)
- Follow — They find you interesting enough to follow
- Research — They check out your product/website
- Consider — They evaluate your pricing, features
- Buy — They become a customer
You can't skip steps. Every customer goes through all five.
Community vs. Audience
- Community: People who share interests with each other (you're a member too)
- Audience: Everyone you can reach when you have something to say
- Your community is part of your audience, but your audience is much larger
- Build your audience to attract strangers who become fans who become customers
The Three Levels of Content
Progress through these levels. Each reaches a wider audience:
Level 1: Educate
- Share what you've learned from building your business
- If you have 100 customers, you've learned 100 things worth sharing
- Your existing audience will engage and broadcast the best ideas
- It doesn't need to be polished or produced — just consistent
Level 2: Inspire
- Go beyond teaching into motivating
- Share your journey, struggles, and successes
- Be vulnerable and authentic — like Gimlet's StartUp podcast
- Document your progress, not just your expertise
Level 3: Entertain
- The hardest but most far-reaching
- Entertainment is the king of content on every platform
- Think about jokes: 1) say something, 2) establish a pattern, 3) break it with a punchline
- Example: "Entrepreneurship: work 60 hours a week so you don't have to work 40 hours a week"
Social Media Guide
- Create two accounts: Personal (you, the human) and business (you, the business)
- Don't share what you ate for lunch. Status updates won't grow your audience.
- Be authentic. Focus on ideas, not self-promotion. Your job is to give, not ask.
- Build in public. Share what you're working on, what you've improved, what you've learned.
- Trust the feedback loop. Post consistently, see what resonates, do more of that.
- Pick one platform that works for your business rather than juggling all of them.
Email: Own Your Audience
- Social media = rented land (algorithms can change, accounts can be shut down)
- Email = owned land (direct line to your customers, no algorithm)
- Start building an email list immediately
- Offer something valuable in exchange for an email (guide, PDF, checklist)
- Each email subscriber is worth far more than a social media follower
- Apply the same educate/inspire/entertain framework to emails
Content Calendar
Create a simple, sustainable schedule:
- Pick 1-2 platforms + email
- Post consistently (e.g., Twitter M/W/F, YouTube once a week, Instagram once a week)
- Quality over quantity — a monthly newsletter with substance beats daily noise
Spend Money Last
- Most growth you see is paid for. Don't be fooled by it.
- Only spend on ads after you have organic traction and know your customer profile
- When you do spend, use lookalike audiences (Facebook/Instagram can find people similar to your existing customers)
- Spend money on your customers (rewards, loyalty) before spending on acquisition
- Common sense rule: don't pay more than you make per customer
Output
Help the user create:
- Their primary content platform and posting schedule
- 5 content ideas for each level (educate, inspire, entertain)
- An email list strategy (what to offer, how to collect)
- A "build in public" plan — what to share from their journey
- When (if ever) to consider paid advertising
Decide Fit First
Design Intent
How To Use It
Boundaries And Review