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- 不需要
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- 26 条
档案由构建时根据 SKILL.md 与安装命令自动衍生,可能与作者实际意图存在差异。
需要注意: 未限定 allowed-tools,默认拥有全部工具权限。
---
name: ads-competitor
description: Competitor ad intelligence analysis across Google, Meta, LinkedIn, TikTok, Microsoft, and Apple…
category: 通用
runtime: 无特殊运行时
---
# ads-competitor 输出预览
## PART A: 任务判断
- 适用问题:通用任务拆解、检查和交付。
- 输入要求:目标材料、限制条件、期望输出和验收方式。
- 证据边界:围绕“Process / Data Sources / Free Intelligence Sources”读取原文规则,不把推断写成作者承诺。
## PART B: 执行结果
- **01** 任务判断:确认你的需求是否属于通用任务拆解、检查和交付,并标出输入、限制和预期结果。
- **02** 执行计划:优先按“Process / Data Sources / Free Intelligence Sources”拆成步骤,说明每一步会读取什么、修改什么、产出什么。
- **03** 交付结果:给出可复制的命令、文件改动、检查清单或内容草稿,并说明如何继续迭代。
- **04** 风险边界:结合 读取文件、写入/修改文件、主要在本地完成、通常不需要额外 API Key 给出执行前确认项。
## Running Rules
- 读取文件、写入/修改文件;主要在本地完成;通常不需要额外 API Key。
- 先小样例验证,再放大到真实任务。
- 交付时同时给结果、检查口径和下一步迭代建议。 先确认触发方式
原文没有稳定的斜杠命令要求。安装验证后通常全局生效,直接在对话里点名这个 Skill 并描述任务即可。
给清楚输入和边界
告诉 Agent 目标文件或材料、期望结果、不可改范围、是否允许联网或执行命令。本 Skill 的权限画像是:读取文件、写入/修改文件。
小样例验证后再放大
先用一个小任务确认它会围绕“Process / Data Sources / Free Intelligence Sources”工作;涉及文件或命令时,先看 diff、日志、预览或测试结果。
复核后再交付
检查最终产物是否包含明确结果、必要证据和下一步动作;如果输出泛泛而谈,就补充输入、边界和验收标准后重跑。
---
name: ads-competitor
description: Competitor ad intelligence analysis across Google, Meta, LinkedIn, TikTok, Microsoft, and Apple…
category: 通用
source: AgriciDaniel/claude-ads
---
# ads-competitor
## 什么时候使用
- 把通用方向的常用动作沉淀成 Agent 可调用的技能 适合处理通用任务拆解、检查、交付和复盘,核心价值是把输入、判断、执行、验证和交付边界固定下来,避免 Agent 泛泛回答。 把任务拆成可执行、可检查、可继续迭代的步骤;通常不需要额外…
- 面向通用任务拆解、检查和交付,优先处理能明确输入、步骤和验收标准的工作。
## 需要提供什么
- 目标材料、目录范围、期望结果和不可改动内容。
- 是否允许联网、执行命令、读写文件或调用外部服务。
## 执行规则
- 围绕「Process / Data Sources / Free Intelligence Sources」组织步骤,不把推断写成作者事实。
- 读取文件、写入/修改文件;主要在本地完成;通常不需要额外 API Key。
- 先跑小样例,确认结果可检查后再扩大任务范围。
## 输出要求
- 给出最终产物、关键证据、验证方式和下一步动作。
- 信息不足时标记 unknown,不编造命令、平台或依赖。 证据边界与执行链路
作者原文负责流程事实;仓库文件负责来源和命令;流狐只补充适用场景、限制和质量判断。
skill "ads-competitor" {
输入层 -> 用户目标 + 目标文件 + 禁止范围 + 验收标准
上下文层 -> Process / Data Sources / Free Intelligence Sources
规则层 -> SKILL.md 触发条件 / 执行顺序 / 输出格式
运行层 -> 无特殊运行时 | 读取文件、写入/修改文件 | 主要在本地完成
安全层 -> 通常不需要额外 API Key + 小任务验证 + diff / 日志复核
输出层 -> 可复制结果 + 检查清单 + 下一步迭代
} Competitor Ad Intelligence
Process
- Identify target competitors (from user input or industry analysis)
- Read
ads/references/benchmarks.mdfor industry CPC/CTR/CVR baselines - Research competitor ad presence across platforms
- Analyze ad copy, creative, and messaging themes
- Estimate competitor spend and keyword strategy
- Identify gaps and opportunities
- Generate competitive intelligence report
Data Sources
Free Intelligence Sources
| Source | Platform | What You Can Find |
|---|---|---|
| Google Ads Transparency Center | Active ads, formats, geo targeting | |
| Meta Ad Library | Meta/Instagram | All active ads, creative, copy, spend range |
| LinkedIn Ad Library | Active ads from company pages | |
| TikTok Creative Center | TikTok | Top ads, trending creative, hashtags |
| Microsoft Ads | Microsoft | Limited: use auction insights |
| Apple Ads (App Store) | Apple | Search tab ads, Today tab ads, product page creatives |
Google Ads Auction Insights
Available from the user's own Google Ads account:
- Impression share vs competitors
- Overlap rate (how often you compete)
- Outranking share (who wins more often)
- Top of page rate and absolute top of page rate
- Available for Search and Shopping campaigns
Platform-Specific Research
- Ads Transparency Center: search by advertiser name or domain
- Search for competitor brand terms to see their ads live
- Auction Insights for impression share comparison
Meta
- Ad Library: filter by advertiser, country, platform (FB/IG), date range
- Shows creative (image/video), ad copy, active dates
- Shows platform placement (Facebook, Instagram, Audience Network)
- Ad Library: search by company name
- Shows Sponsored Content, Message Ads
- Limited data compared to Meta Ad Library
TikTok
- Creative Center 2.0: top-performing ads by industry, country, objective with enhanced filtering
- Hashtag analytics: trending sounds and hashtags
- TikTok Shop: review competitor storefronts, catalogs, reviews, and live shopping
- No per-advertiser library; use Creative Center for industry trends
Apple Ads
- App Store search: search competitor brand terms to see their Search tab ads
- Today tab ads: check competitor presence on App Store homepage
- Custom Product Pages: analyze competitor CPP variants via App Store listings
2025-2026 Platform Updates
Meta
- Andromeda creative clustering (launched October 2025): ads with >60% similarity are suppressed. Competitor creative analysis must assess genuine conceptual diversity, not just volume
- Advantage+ Sales (renamed from ASC): unified shopping campaign type. Check if competitors are running Advantage+ Sales vs manual campaigns
- Demand Gen replaced VAC (April 2026): Video Action Campaigns fully deprecated. Analyze competitor Demand Gen adoption (multi-format video+image)
- AI Max for Search: AI-powered campaign type with 14% conversion lift. Check competitor adoption via Ads Transparency Center
- Expanded Ads Transparency Center: richer data on competitor ad history, formats, and targeting regions
TikTok
- Creative Center 2.0: enhanced industry benchmarking, top ads filtering by objective and format
- Symphony AI variations (2025): AI-generated creative at scale. Assess whether competitors use Symphony-generated vs original content
- TikTok Shop competitor analysis: review competitor Shop tabs, product catalogs, reviews, and live shopping activity
- Thought Leader Ads expansion (March 2025): now supports non-employee creators and influencers. Check if competitors sponsor external thought leaders
- CRM integration (June 2025): enhanced audience matching. Competitors with CRM integration show more precise targeting patterns
Microsoft
- Copilot ads in conversations: new placement in Microsoft Copilot chat. Check if competitors appear in conversational ad placements
- CTV inventory: ads on Netflix, Max, Hulu, and Roku via Microsoft Advertising. Assess competitor presence on connected TV
Apple Ads
- Rebranded to "Apple Ads" (April 2025): formerly Apple Search Ads. All references updated
- Custom Product Page (CPP) competitive analysis: competitors can run different product page variants per ad group. Analyze CPP strategies
- Maximize Conversions bidding: AI auto-bidder (GA February 2026). Check if competitors have adopted automated bidding
MCP Integration: For live API access to competitor data sources, see
ads/references/mcp-integration.md.
Competitive Analysis Framework
1. Ad Copy Analysis
For each competitor, document:
- Headlines: primary messages and value propositions
- CTAs: what action they're driving (free trial, demo, buy now, learn more)
- Offers: pricing, discounts, free shipping, trials
- Tone: professional, casual, urgent, educational, emotional
- USPs: unique selling propositions they emphasize
- Pain points: customer problems they address
2. Creative Strategy Analysis
- Formats used: image, video, carousel, collection, document
- Visual style: photography, illustration, UGC, stock, branded
- Video approach: studio quality vs UGC vs animated
- Creative volume: how many active ads (indicator of testing velocity)
- Refresh frequency: how often new creatives appear
3. Messaging Themes
Categorize competitor messaging into themes:
| Theme | Competitor A | Competitor B | Your Brand |
|---|---|---|---|
| Price/Value | ✅ Primary | ⚠️ Secondary | ? |
| Quality/Premium | ❌ | ✅ Primary | ? |
| Speed/Convenience | ⚠️ Secondary | ❌ | ? |
| Trust/Authority | ✅ Primary | ✅ Primary | ? |
| Innovation | ❌ | ⚠️ Secondary | ? |
4. Keyword Intelligence (Google/Microsoft/Apple Ads)
- Brand keyword bidding: are competitors bidding on your brand?
- Keyword overlap: which non-brand terms do you both target?
- Keyword gaps: terms competitors rank for that you don't target
- Match type strategy: estimated match types from ad triggers
5. Spend Estimation
- Meta Ad Library shows spend ranges for political/social ads
- Google Auction Insights + impression share = directional spend estimate
- Third-party tools (SEMrush, SpyFu) for more precise estimates
- Manual estimation formula:
Estimated Monthly Spend = Impressions × CPM / 1000 or Estimated Monthly Spend = Clicks × Estimated CPC
Gap & Opportunity Identification
Platform Gaps
- Which platforms are competitors NOT on? (opportunity to own)
- Which platforms are they underspending on? (opportunity to outspend)
Messaging Gaps
- What customer pain points are NO competitors addressing?
- What value propositions are underrepresented in the market?
- What content formats are competitors not using?
Audience Gaps
- What demographics/segments are competitors not targeting?
- What geographic markets are underserved?
- What funnel stages are competitors neglecting?
Creative Gaps
- What ad formats are competitors not using? (video, UGC, Spark Ads)
- What creative styles are missing from the competitive landscape?
- What platform-specific features are competitors not leveraging?
Competitive Response Strategy
When Competitors Bid on Your Brand
- Always run brand campaigns to defend (low CPC, high CTR)
- Dynamic keyword insertion to show your brand prominently
- Sitelinks to key pages (pricing, features, reviews)
- Ad copy that emphasizes unique differentiators
- Consider bidding on competitor brand terms (know the rules)
When You're Outspent
- Focus on efficiency over volume (better targeting, creative, landing pages)
- Target long-tail keywords competitors ignore
- Use Exact match for precision (less waste)
- Double down on retargeting (lower CPA than prospecting)
- Compete on creative quality, not budget
Output
Deliverables
COMPETITOR-INTELLIGENCE-REPORT.md: Full competitive analysis- Per-competitor ad presence summary
- Ad copy and messaging analysis
- Creative strategy comparison
- Estimated spend levels
- Keyword overlap and gaps
COMPETITIVE-GAPS.md: Opportunities identified from competitor analysis- Platform gaps
- Messaging opportunities
- Audience segments to target
- Creative format opportunities
- Strategic recommendations for competitive positioning
- Priority actions to gain competitive advantage
先判断是否适合
作者设计意图
作者的方法与取舍
边界和复核