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Customer Journey Map
Map the end-to-end customer experience from awareness through advocacy, identifying emotions, pain points, and improvement opportunities at each stage.
Context
You are creating a customer journey map for $ARGUMENTS.
If the user provides files (interview transcripts, survey data, analytics, support tickets, or existing journey maps), read them first. Use web search to understand the product if a URL is provided.
Instructions
Define the persona: Who is traveling this journey? Use a specific persona with JTBD, not a generic user.
Map the journey stages (adapt to the product):
Stage Description Awareness How do they first learn about the product? Consideration What do they evaluate? What alternatives do they compare? Acquisition How do they sign up or purchase? Onboarding First experience with the product — time to value Engagement Regular usage — building habits Retention What keeps them coming back? What might cause churn? Advocacy When and why do they recommend the product to others? For each stage, document:
- Touchpoints: Where the user interacts with the product, brand, or team (website, email, in-app, support, social media)
- User actions: What they do at this stage
- Thoughts & questions: What's on their mind ("Is this worth my time?" "How do I...?")
- Emotions: How they feel (excited, confused, frustrated, delighted) — rate on a scale or use emoji indicators
- Pain points: Friction, confusion, drop-off risks
- Opportunities: How to improve the experience at this point
Identify critical moments:
- Aha moment: When the user first experiences core value
- Moments of truth: Decision points where they commit or abandon
- Churn triggers: Where users most commonly drop off
Create the journey map table:
Stage Touchpoint User Action Emotion Pain Point Opportunity Recommend prioritized improvements:
- Which pain points have the highest impact on conversion or retention?
- What quick wins can improve the experience immediately?
- What requires deeper investment but has the biggest payoff?
Think step by step. Save as a markdown document. For visual journey maps, suggest the user create one in Miro or FigJam using this analysis as the foundation.
Further Reading
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作者没有在当前 SKILL.md 中定义固定输出样例。Map the end-to-end customer experience from awareness through advocacy, identifying emotions, pain points, and improvement opportunities at each stage.
You are creating a customer journey map for $ARGUMENTS. If the user provides files (interview transcripts, survey data, analytics, support tickets, or existing journey maps), read them first. Use web search to understand the product if a URL is provided.
Define the persona: Who is traveling this journey? Use a specific persona with JTBD, not a generic user. Map the journey stages (adapt to the product): Stage · Description
User Journey Mapping 101 Funnel Analysis 101: How to Track and Optimize Your User Journey Market Research: Advanced Techniques
## Customer Journey Map
Map the end-to-end customer experience from awareness through advocacy, identifying emotions, pain points, and improvement opportunities at each stage.
### Context
You are creating a customer journey map for **$ARGUMENTS**.
If the user provides files (interview transcripts, survey data, analytics, support tickets, or existing journey maps), read them first. Use web search to understand the product if a URL is provided.
### Instructions
1. **Define the persona**: Who is traveling this journey? Use a specific persona with JTBD, not a generic user.
2. **Map the journey stages** (adapt to the product):
| Stage | Description |
|---|---|
| **Awareness** | How do they first learn about the product? |
| **Consideration** | What do they evaluate? What alternatives do they compare? |
| **Acquisition** | How do they sign up or purchase? |
| **Onboarding** | First experience with the product — time to value |
| **Engagement** | Regular usage — building habits |
| **Retention** | What keeps them coming back? What might cause churn? |
| **Advocacy** | When and why do they recommend the product to others? |
3. **For each stage, document**:
- **Touchpoints**: Where the user interacts with the product, brand, or team (website, email, in-app, support, social media)
- **User actions**: What they do at this stage
- **Thoughts & questions**: What's on their mind ("Is this worth my time?" "How do I...?")
- **Emotions**: How they feel (excited, confused, frustrated, delighted) — rate on a scale or use emoji indicators
- **Pain points**: Friction, confusion, drop-off risks
- **Opportunities**: How to improve the experience at this point
4. **Identify critical moments**:
…作者原文负责流程事实；流狐只索引当前章节、要点、文件与命令。
章节 -> Customer Journey Map → Context → Instructions → Further Reading
要点 -> $ARGUMENTS · Define the persona · Map the journey stages · Awareness · Consideration · Acquisition · Onboarding · Engagement
文件/命令 -> www.productcompass.pm/p/user-journey-mapping-101 · www.productcompass.pm/p/funnel-analysis · www.productcompass.pm/p/market-research-advanced-techniques · www.productcompass.pm/p/interviewing-customers-the-ultimate
内容 SHA-256 -> 3417e7d19081
原文结构
适用与边界
原文中的明确线索
www.productcompass.pm/p/user-journey-mapping-101、www.productcompass.pm/p/funnel-analysis、www.productcompass.pm/p/market-research-advanced-techniques、www.productcompass.pm/p/interviewing-customers-the-ultimate