ads-amazon
- Repo stars 5,641
- Author updated Live
- Author repo claude-ads
- Domain
- Security
- Compatible agents
-
- Claude Code
- Cursor
- Cline
- Codex
- Windsurf
- Gemini CLI
- +20
- Trust score
- 88 / 100 · community maintained
- Author / version / license
- @AgriciDaniel · no license declared
- Token usage
- Lean
- Setup complexity
- Plug-and-play
- External API key
- Not required
- Operating systems
- Windows
- Runtime requirements
- No special requirements
- Permissions
-
- Read-only
- Write / modify
- Network behavior
- Local-only
- Install commands
- 26 variants
Profile is derived at build time from SKILL.md and install vectors. Subject to drift from author intent.
Heads up: 未限定 allowed-tools,默认拥有全部工具权限。
---
name: ads-amazon
description: Amazon Ads deep analysis covering Sponsored Products, Sponsored Brands (incl. Sponsored Brands V…
category: security
runtime: no special runtime
---
# ads-amazon output preview
## PART A: Task fit
- Use case: Amazon Ads deep analysis covering Sponsored Products, Sponsored Brands (incl. Sponsored Brands Video), Sponsored Display (audiences + contextual), and basic Amazon DSP. Evaluates campaign structure, ACOS/TACOS targets, search-term harvesting, negative keyword discipline, Brand Analytics signals, day-parting, bid management, auto vs manual campaign mix, ASIN targeting, and DSP retargeting. Use when user says Amazon Ads, Amazon advertising, Amazon PPC, Amazon search ads, Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP, ACOS, TACOS, retail media audit, Amazon Marketing Services, AMS, or Amazon seller advertising..
- Inputs: target material, constraints, expected output, and acceptance criteria.
- Evidence boundary: follow “Process / What to Analyze / Campaign Structure & Portfolios (15% weight)” and do not present inference as author intent.
## PART B: Execution result
- **01** The card summarizes the use case; runtime output centers on “Amazon Ads deep analysis covering Sponsored Products, Sponsored Brands (incl. Sponsored Brands Video), Sponsored Display (audiences + contextual), and basic Amazon DSP. Evaluates campaign structure, ACOS/TACOS targets, search-term harvesting, negative keyword discipline, Brand Analytics signals, day-parting, bid management, auto vs manual campaign mix, ASIN targeting, and DSP retargeting. Use when user says Amazon Ads, Amazon advertising, Amazon PPC, Amazon search ads, Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP, ACOS, TACOS, retail media audit, Amazon Marketing Services, AMS, or Amazon seller advertising.”.
- **02** When the source has headings, the agent prioritizes “Process / What to Analyze / Campaign Structure & Portfolios (15% weight)” so the result follows the author’s structure.
- **03** Typical output includes task judgment, concrete steps, required commands or file edits, validation, and follow-up options.
- **04** Risk context follows the fingerprint: read files, write/modify files; mostly runs locally; usually needs no extra API key.
## Running Rules
- read files, write/modify files; mostly runs locally; usually needs no extra API key.
- Validate with a small sample before expanding scope.
- Return the result, validation criteria, and next iteration options. The source does not require a stable slash command. After installation, invoke the skill by name and describe the task.
Name target files or source material, expected output, forbidden changes, and whether network or shell access is allowed. Permission fingerprint: read files, write/modify files.
Start with a small task and check whether the result follows “Process / What to Analyze / Campaign Structure & Portfolios (15% weight)”. Inspect diffs, logs, previews, or tests before expanding scope.
Confirm the final output includes a concrete result, evidence, and next action. If it stays generic, tighten inputs, boundaries, and acceptance criteria.
---
name: ads-amazon
description: Amazon Ads deep analysis covering Sponsored Products, Sponsored Brands (incl. Sponsored Brands V…
category: security
source: AgriciDaniel/claude-ads
---
# ads-amazon
## When to use
- Amazon Ads deep analysis covering Sponsored Products, Sponsored Brands (incl. Sponsored Brands Video), Sponsored Displ…
- Use it when the task has clear inputs, repeatable steps, and validation criteria.
## What to provide
- Target material, scope, expected result, and forbidden changes.
- Whether network, commands, file writes, or external services are allowed.
## Execution rules
- Organize steps around “Process / What to Analyze / Campaign Structure & Portfolios (15% weight)” and keep inference separate from source facts.
- read files, write/modify files; mostly runs locally; usually needs no extra API key.
- Validate with a small sample before expanding the task.
## Output requirements
- Return the deliverable, key evidence, validation method, and next action.
- Mark missing information as unknown; do not invent commands, platforms, or dependencies. The author source anchors workflow facts; repository files anchor sources and commands; Fluxly only adds fit, limitations, and quality judgment.
skill "ads-amazon" {
input -> user goal + target files + boundaries + acceptance criteria
context -> Process / What to Analyze / Campaign Structure & Portfolios (15% weight)
rules -> SKILL.md triggers / order / output contract
runtime -> no special runtime | read files, write/modify files | mostly runs locally
guardrails -> usually needs no extra API key + small-sample validation + diff/log review
output -> copyable result + checklist + next iteration
} Amazon Ads Deep Analysis
Amazon owns 80% of US retail media ($56B in 2025). This sub-skill audits
the three Sponsored ad types plus basic DSP visibility for sellers and
vendors. Detailed Amazon DSP audit (programmatic / Twitch / Fire TV / Freevee
/ Prime Video) is queued for Wave 3 in ads-retail-media.
Note: This is a leaf sub-skill. The thresholds and rules below live inline. In Wave 3, once
ads-walmartships and theads-retail-mediaorchestrator extracts the shared retail-media logic, a dedicatedretail-media-specs.mdreference file will replace these inline rules (planned, not yet created — do not link to it from other files).
Process
- Collect Amazon Advertising export: Search Term Report (last 60 days), Campaign Performance Report, Targeting Report, Placement Report, Bulk Operations file
- Collect Brand Analytics if available (Brand-Registered sellers / vendors): Search Terms, Repeat Purchase Behavior, Item Comparison
- Verify Seller / Vendor Central context (vendor strategy differs from seller strategy on portfolio, coupons, and Sponsored Brands video)
- Read
ads/references/benchmarks.mdfor Amazon-specific benchmarks - Read
ads/references/scoring-system.mdfor weighted scoring - Evaluate checks per category
- Calculate Amazon Ads Health Score (0-100)
- Generate findings report with action plan
What to Analyze
Campaign Structure & Portfolios (15% weight)
- Portfolio organization — campaigns grouped by funnel stage (Awareness / Consideration / Conversion) or by product line, not ad-hoc
- Campaign naming convention consistent (e.g.,
SP_Brand_Exact_USD_Conv/SB_NonBrand_HSA_Video_USD_Cons) - Auto vs Manual mix: Sponsored Products has ≥1 Auto campaign per ASIN cluster for search-term harvesting (auto-mining workflow)
- ASIN-level coverage: every priority ASIN appears in ≥1 SP campaign (Exact, Phrase, or Broad) AND ≥1 Auto campaign
- Targeting type mix in SP: Manual Keyword + Manual Product (ASIN targeting) + Auto (for harvesting). Pure Auto is a learning-only state
- Sponsored Brands: at least one HSA (Headline Search Ad) campaign per brand storefront; SB Video tested for high-AOV products
- Sponsored Display: separate Audience (retargeting + lookalike) and Contextual (product / category targeting) campaigns — don't mix in one
Search-Term Harvesting & Negatives (25% weight)
- Auto → Manual harvest cadence weekly or bi-weekly: pull converting search terms from Auto, promote winners to Manual Exact in their target campaign, add as negatives to the Auto so spend redirects
- Negative keyword coverage: every Auto campaign has Manual campaign ASINs as negatives (prevents Auto cannibalizing Manual placements)
- Negative product targeting: irrelevant ASINs added at campaign level (prevents Sponsored Display contextual targeting from showing your ad next to incompatible products)
- Search Term Report harvested last 7 days — any high-spend, zero- conversion terms above $10 / 30 days should be negatives
- Brand defense: branded search terms are isolated in a separate campaign with exact-match brand keywords and competitor-name negatives
- Top-of-search visibility — branded search auction CPC vs default; flag if competitor bid is above your brand-defense bid
ACOS / TACOS Discipline (20% weight)
- ACOS targets set per portfolio based on contribution margin (target ACOS = (1 - contribution_margin) × buffer). Sloppy "30% across the board" ACOS targets cap performance
- TACOS (Total ACOS) trending down quarter-over-quarter — TACOS measures total ad spend / total revenue including organic; downward trend means paid is lifting organic, not replacing it
- ROAS reported alongside ACOS for the team that thinks in ROAS
- Coupon + Lightning Deal stacking — when on, ACOS targets relaxed to capture lift; auto-flag campaigns that need temporary ACOS uplift
- Day-parting: bid adjustments by hour for ASINs where add-to-cart hours differ from purchase hours (frequent for high-AOV electronics)
Bid & Budget Management (15% weight)
- Dynamic bidding strategy:
Up and Downfor Manual Exact converting campaigns;Down Onlyfor Auto campaigns or Sponsored Display contextual (avoid bid escalation in learning campaigns) - Placement bid multipliers: Top-of-search placement adjusted based on ROAS by placement (Placement Report); often +50-100% for top-of-search, -30% for product page placements
- Budget caps appropriate — no campaigns capped at <2x current daily spend (caps strangle algorithm learning)
- Bulk bid adjustments — bid optimization runs weekly via Bulk Operations not ad-hoc in the UI
Sponsored Brands (10% weight)
- HSA (Headline Search Ad): brand logo + 3-product showcase + landing page (Store, custom URL, or product list)
- SB Video: 6-45s; 15-30s sweet spot. Hook within 2s. Captions on. Required for high-AOV products
- Brand Store linked as landing destination where available (higher CVR than product detail page)
- Negative keywords on SB include competitor brand names if you don't want top-of-funnel competitor traffic; remove if you do
Sponsored Display (10% weight)
- Audience targeting: Views Remarketing, Purchase Remarketing, Cross- Sell, and Lookalike audiences each scaled with appropriate bids
- Contextual targeting: relevant categories AND specific ASIN targeting (your own complementary products + competitor ASINs you can win)
- Display creative quality: at minimum, the default product creative; custom creative tested for top SKUs
- Off-Amazon Sponsored Display (Twitch, IMDb, third-party sites) audited separately — different CPC dynamics, different attribution windows
Brand Analytics & Reporting (5% weight)
- Brand Analytics accessed (Brand-Registered only): Top Search Terms, Item Comparison, Repeat Purchase Behavior
- Top Search Terms report used to identify share-of-voice gaps vs competitors on category keywords
- Repeat Purchase Behavior informs subscription / replenishment ad strategy
- Amazon Attribution (off-Amazon traffic) tracked if running external ads driving to Amazon listings
Key Thresholds
| Metric | Pass | Warning | Fail |
|---|---|---|---|
| ACOS (vs target) | Within ±10% of target | 10-25% over | >25% over |
| TACOS trend (90d) | Decreasing | Flat | Increasing |
| Auto / Manual mix | Both active per ASIN | Only Manual or only Auto | Single campaign / ASIN |
| Negative keywords on Auto | Manual ASIN keywords added | Some missing | None |
| Search term harvest cadence | Weekly | Monthly | Ad-hoc |
| Branded campaign ACOS | <5% | 5-15% | >15% |
| Dynamic bidding strategy | Up-and-Down on converters, Down-Only on learners | Mixed inconsistently | All campaigns same strategy |
| Sponsored Brands video tested | Active on top 10 ASINs | Active on 1-3 ASINs | Not tested |
| Brand Analytics accessed | Weekly | Monthly | Never |
Output
Amazon Ads Health Score
Amazon Ads Health Score: XX/100 (Grade: X)
Campaign Structure: XX/100 ████████░░ (15%)
Search-Term Harvesting: XX/100 ██████████ (25%)
ACOS / TACOS Discipline:XX/100 █████████░ (20%)
Bid & Budget Mgmt: XX/100 ████████░░ (15%)
Sponsored Brands: XX/100 ███████░░░ (10%)
Sponsored Display: XX/100 ███████░░░ (10%)
Brand Analytics: XX/100 █████░░░░░ (5%)
Deliverables
AMAZON-ADS-REPORT.md: Full per-category findings- Search-term harvest plan: keywords to promote to Manual + keywords to add as negatives, ranked by spend recovery $
- ACOS-by-ASIN matrix highlighting unprofitable SKUs
- Sponsored Brands video opportunity list (top 10 ASINs without SB Video)
- Pre-launch checklist when entering a new product category
- Amazon DSP entry recommendation (yes / no based on total monthly spend and audience size)
Decide Fit First
Design Intent
How To Use It
Boundaries And Review