ads-meta
- Repo stars 5,641
- Author updated Live
- Author repo claude-ads
- Domain
- Other
- Compatible agents
-
- Claude Code
- Cursor
- Cline
- Codex
- Windsurf
- Gemini CLI
- +20
- Trust score
- 88 / 100 · community maintained
- Author / version / license
- @AgriciDaniel · no license declared
- Token usage
- Lean
- Setup complexity
- Guided setup
- External API key
- Not required
- Operating systems
- Unspecified (assume cross-platform)
- Runtime requirements
- No special requirements
- Permissions
-
- Read-only
- Write / modify
- Network behavior
- Local-only
- Install commands
- 26 variants
Profile is derived at build time from SKILL.md and install vectors. Subject to drift from author intent.
Heads up: 未限定 allowed-tools,默认拥有全部工具权限。
---
name: ads-meta
description: Meta Ads deep analysis covering Facebook, Instagram, and Threads advertising in the Andromeda +…
category: other
runtime: no special runtime
---
# ads-meta output preview
## PART A: Task fit
- Use case: Meta Ads deep analysis covering Facebook, Instagram, and Threads advertising in the Andromeda + GEM + Lattice era. Evaluates 50 checks across Pixel/CAPI health, creative diversity and Entity-ID clustering risk, account structure, ASC/AAC defaults for Sales/Leads/App, and audience targeting. Includes Advantage+ assessment and creative-as-targeting scoring. Use when user says Meta Ads, Facebook Ads, Instagram Ads, Threads ads, Advantage+, ASC, AAC, Andromeda, GEM, Lattice, Entity-ID clustering, creative diversity, Sales optimization, Leads optimization, App optimization, or Meta campaign..
- Inputs: target material, constraints, expected output, and acceptance criteria.
- Evidence boundary: follow “Andromeda + GEM + Lattice (2026) / Creative-as-targeting scoring rubric / Entity-ID Clustering Predictor (pre-launch)” and do not present inference as author intent.
## PART B: Execution result
- **01** The card summarizes the use case; runtime output centers on “Meta Ads deep analysis covering Facebook, Instagram, and Threads advertising in the Andromeda + GEM + Lattice era. Evaluates 50 checks across Pixel/CAPI health, creative diversity and Entity-ID clustering risk, account structure, ASC/AAC defaults for Sales/Leads/App, and audience targeting. Includes Advantage+ assessment and creative-as-targeting scoring. Use when user says Meta Ads, Facebook Ads, Instagram Ads, Threads ads, Advantage+, ASC, AAC, Andromeda, GEM, Lattice, Entity-ID clustering, creative diversity, Sales optimization, Leads optimization, App optimization, or Meta campaign.”.
- **02** When the source has headings, the agent prioritizes “Andromeda + GEM + Lattice (2026) / Creative-as-targeting scoring rubric / Entity-ID Clustering Predictor (pre-launch)” so the result follows the author’s structure.
- **03** Typical output includes task judgment, concrete steps, required commands or file edits, validation, and follow-up options.
- **04** Risk context follows the fingerprint: read files, write/modify files; mostly runs locally; usually needs no extra API key.
## Running Rules
- read files, write/modify files; mostly runs locally; usually needs no extra API key.
- Validate with a small sample before expanding scope.
- Return the result, validation criteria, and next iteration options. The source does not require a stable slash command. After installation, invoke the skill by name and describe the task.
Name target files or source material, expected output, forbidden changes, and whether network or shell access is allowed. Permission fingerprint: read files, write/modify files.
Start with a small task and check whether the result follows “Andromeda + GEM + Lattice (2026) / Creative-as-targeting scoring rubric / Entity-ID Clustering Predictor (pre-launch)”. Inspect diffs, logs, previews, or tests before expanding scope.
Confirm the final output includes a concrete result, evidence, and next action. If it stays generic, tighten inputs, boundaries, and acceptance criteria.
---
name: ads-meta
description: Meta Ads deep analysis covering Facebook, Instagram, and Threads advertising in the Andromeda +…
category: other
source: AgriciDaniel/claude-ads
---
# ads-meta
## When to use
- Meta Ads deep analysis covering Facebook, Instagram, and Threads advertising in the Andromeda + GEM + Lattice era. Eva…
- Use it when the task has clear inputs, repeatable steps, and validation criteria.
## What to provide
- Target material, scope, expected result, and forbidden changes.
- Whether network, commands, file writes, or external services are allowed.
## Execution rules
- Organize steps around “Andromeda + GEM + Lattice (2026) / Creative-as-targeting scoring rubric / Entity-ID Clustering Predictor (pre-launch)” and keep inference separate from source facts.
- read files, write/modify files; mostly runs locally; usually needs no extra API key.
- Validate with a small sample before expanding the task.
## Output requirements
- Return the deliverable, key evidence, validation method, and next action.
- Mark missing information as unknown; do not invent commands, platforms, or dependencies. The author source anchors workflow facts; repository files anchor sources and commands; Fluxly only adds fit, limitations, and quality judgment.
skill "ads-meta" {
input -> user goal + target files + boundaries + acceptance criteria
context -> Andromeda + GEM + Lattice (2026) / Creative-as-targeting scoring rubric / Entity-ID Clustering Predictor (pre-launch)
rules -> SKILL.md triggers / order / output contract
runtime -> no special runtime | read files, write/modify files | mostly runs locally
guardrails -> usually needs no extra API key + small-sample validation + diff/log review
output -> copyable result + checklist + next iteration
} Meta Ads Deep Analysis
Andromeda + GEM + Lattice (2026)
Meta's delivery stack was rebuilt across three releases:
- Andromeda (Oct 2025) — ad-retrieval ranking model with 10,000× more model capacity than the previous funnel (Meta Engineering, Dec 2024). Filters the candidate creative set before the auction layer ever sees it.
- GEM (Generative Embedding Model, late 2025) — replaces the feature pipeline. Creative content embeds directly into the targeting space, which is why "creative is the new targeting" is now mechanical truth not slogan.
- Lattice (rolled out late 2025 / early 2026) — sequence-aware optimizer on top of GEM that uses user-action sequences to rank candidate ads.
Net effect: creative diversity is now the #1 performance lever. Ads with Similarity Score >60% (per Confect's measured threshold) get retrieval suppression — the algorithm clusters near-identical creatives and silently limits their delivery. 100 minor variations perform no better than 10 genuinely distinct ones. Prioritize concept / angle / format diversity over variant volume.
Creative-as-targeting scoring rubric
When auditing a creative library against Andromeda's retrieval logic, score across these 5 axes (each 0-2, total 0-10):
| Axis | 0 (Risk) | 1 (OK) | 2 (Strong) |
|---|---|---|---|
| Concept diversity | Single core message / value prop across all assets | 2 distinct messages | 3+ distinct angles (problem-led, social proof, comparison, …) |
| Format diversity | One format (e.g. all static image) | 2 formats | 3+ (image, video, carousel, collection) |
| Visual diversity | One palette / one model / one composition | 2 distinct visual treatments | 3+ visually distinct treatments |
| Hook diversity (video) | All hooks ≤3s look alike | 2 hook patterns | 3+ hook patterns (UGC POV, question, claim, demo, …) |
| Headline diversity | All headlines paraphrase the same line | 2 headline structures | 3+ structures (number-led, question, claim, comparison) |
Score 8-10 = LOW Entity-ID clustering risk. Score 4-7 = MEDIUM risk (some suppression likely). Score 0-3 = HIGH risk (significant retrieval ticket loss).
Entity-ID Clustering Predictor (pre-launch)
Before launch, predict which creatives Meta will cluster. Cluster-mates share retrieval tickets — only one wins per impression opportunity.
Predictor heuristics (apply to every pair of creatives in the launch set):
- Visual fingerprint — same product hero, same model, same backdrop, same lighting → likely cluster. Different products or different visual identities → likely not a cluster.
- Headline fingerprint — same first 4 tokens → likely cluster (e.g. "Save 30% on" + "Save 30% off" + "Save 30% — limited time").
- Body copy fingerprint — same opening sentence, same CTA verb → likely cluster regardless of middle-body differences.
- Video hook fingerprint — same 0-3s shot, same voiceover pattern → likely cluster even if the rest of the video diverges.
- Format mismatch wins — if pair is (static + video) AND visual fingerprint differs, they are not clustered. Crossing format AND visual is a strong diversity signal.
Output: produce a creative-cluster-risk.md deliverable that groups the
launch set into predicted clusters, recommends which creative in each cluster
should ship and which should be cut or rebuilt, and reports the final pre-
launch diversity score (target ≥8/10).
MAPI v25 ASC/AAC Deprecation Detector
Meta Marketing API v25 deprecates the explicit Advantage Shopping Campaigns (ASC) and Advantage App Campaigns (AAC) creation paths — those campaign types are folded into standard Sales / Leads / App objectives where ASC behavior becomes the default configuration. Detection:
- If the account uses MAPI v23 or earlier: ASC/AAC API endpoints will return deprecation warnings before the v25 cutover. Capture and flag them.
- If the account uses MAPI v25+: confirm that previously-ASC campaigns have been migrated to the new objective-default model with the equivalent catalog + budget + existing-customer cap settings preserved.
- If creating new campaigns: use the Sales / Leads / App objective + ASC defaults rather than the legacy ASC/AAC endpoints.
ASC defaults for Sales / Leads / App (2026 behavior)
When Sales / Leads / App objectives are selected, ASC behaviors are now the default. Audit confirms:
- Catalog connection (Sales): product catalog linked and feed health green
- Existing customer cap (Sales): set to 10-25% (default may be too high for high-LTV brands)
- Advantage+ Audience (all three objectives): on by default; only override with manual interest stacks for highly restricted categories
- Advantage+ Creative (all three): text / brightness / music enhancements on by default; if your brand-safety policy requires off, document the exception per ad set
Process
- Collect Meta Ads data (Ads Manager export, Events Manager screenshot, EMQ scores)
- Read
ads/references/meta-audit.mdfor full 50-check audit - Read
ads/references/benchmarks.mdfor Meta-specific benchmarks - Read
ads/references/scoring-system.mdfor weighted scoring - Evaluate all applicable checks as PASS, WARNING, or FAIL
- Calculate Meta Ads Health Score (0-100)
- Generate findings report with action plan
What to Analyze
Pixel / CAPI Health (30% weight)
- Meta Pixel installed and firing on all pages
- Conversions API (CAPI) active (30-40% data loss without it post-iOS 14.5)
- Event deduplication configured (event_id matching, ≥90% dedup rate)
- Event Match Quality (EMQ) ≥8.0 for Purchase event
- All standard events configured (ViewContent, AddToCart, Purchase, Lead)
- Custom conversions created for non-standard events
- Aggregated Event Measurement (AEM) configured for iOS
- Domain verification completed
- Server-side events include customer_information parameters
- Pixel fires with correct currency and value parameters
Creative (30% weight)
- ≥3 creative formats active (image, video, carousel, collection)
- ≥5 creatives per ad set (Meta recommendation)
- Creative fatigue detection: CTR drop >20% over 14 days = FAIL
- Video creative: 15s max for Stories/Reels, 30s max for Feed
- UGC/testimonial creative tested
- Dynamic Creative Optimization (DCO) tested
- Ad copy: headline under 40 chars, primary text under 125 chars
- Creative refresh cadence: every 2-4 weeks for high-spend
Account Structure (20% weight)
- Campaign Budget Optimization (CBO) vs Ad Set Budget (ABO) intentional
- Campaign consolidation: 1-3 campaigns total recommended
- Learning phase health: <30% ad sets in "Learning Limited" (FAIL >50%)
- Budget per ad set: ≥5x target CPA (minimum for learning phase exit)
- Ad set audience overlap <30% (Audience Overlap tool)
- Campaign naming conventions consistent and descriptive
- Advantage+ Sales Campaigns active for e-commerce
- Simplified campaign structure: 1-3 campaigns total (fewer, larger ad sets preferred)
Audience & Targeting (20% weight)
- Prospecting frequency (7-day): <3.0 (WARNING 3-5, FAIL >5)
- Retargeting frequency (7-day): <8.0 (WARNING 8-12, FAIL >12)
- Custom Audiences: website visitors, customer lists, engagement
- Lookalike Audiences: multiple seed sizes tested (1%, 3%, 5%)
- Advantage+ Audience tested vs manual targeting
- Interest targeting: broad enough for algorithm optimization
- Exclusions: purchasers excluded from prospecting, overlap managed
- Location targeting reviewed for relevance
Advantage+ Assessment
If Advantage+ features are in use:
- Advantage+ Sales Campaigns: catalog connected, existing customer cap set
- Advantage+ Audience: performance vs manual audience compared
- Advantage+ Creative: enhancements enabled (text, brightness, music)
- Advantage+ Placements: enabled (let Meta optimize placement mix)
- Budget allocation: Advantage+ campaigns getting fair test budget
Special Ad Categories
If ads are in restricted categories:
- Special Ad Category declared before campaign creation
- Targeting restrictions verified (no ZIP, age 18-65+ only, no Lookalike)
- Creative compliance with category-specific policies
- Read
ads/references/compliance.mdfor full requirements
EMQ Optimization Guide
| EMQ Score | Status | Action |
|---|---|---|
| 8.0-10.0 | Excellent | Maintain current setup |
| 6.0-7.9 | Good | Add more customer_information parameters |
| 4.0-5.9 | Fair | Implement CAPI, improve data quality |
| <4.0 | Poor | Critical: CAPI + Enhanced Matching required |
Key parameters to maximize EMQ:
em(email): highest match rate signalph(phone): second highest match signalfn,ln(first/last name): improves match accuracyct,st,zp(city, state, zip): geographic matchingexternal_id: CRM/user ID for cross-device matching
Key Thresholds
| Metric | Pass | Warning | Fail |
|---|---|---|---|
| EMQ (Purchase) | ≥8.0 | 6.0-7.9 | <6.0 |
| Dedup rate | ≥90% | 70-90% | <70% |
| CTR | ≥1.0% | 0.5-1.0% | <0.5% |
| Creative formats | ≥3 | 2 | 1 |
| Creatives per ad set | ≥5 | 3-4 | <3 |
| Learning Limited | <30% | 30-50% | >50% |
| Budget per ad set | ≥5x CPA | 2-5x CPA | <2x CPA |
Output
Meta Ads Health Score
Meta Ads Health Score: XX/100 (Grade: X)
Pixel / CAPI Health: XX/100 ████████░░ (30%)
Creative: XX/100 ██████████ (30%)
Account Structure: XX/100 ███████░░░ (20%)
Audience: XX/100 █████░░░░░ (20%)
Deliverables
META-ADS-REPORT.md: Full 50-check findings with pass/warning/fail- EMQ improvement roadmap
- Creative fatigue alerts (any creative with CTR declining >20%)
- Quick Wins sorted by impact
- Advantage+ adoption recommendations
Threads Placement
Threads placement GA Jan 2026, 400M+ MAU. Lower CPMs than Feed/Stories. Currently ~0.04% of total spend. Emerging channel. Evaluate:
- Is Threads placement enabled in Advantage+ Placements?
- Monitor CPM and engagement vs other placements
- Early-mover advantage for brands with active Threads presence
Decide Fit First
Design Intent
How To Use It
Boundaries And Review