video-marketing

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Repo stars 574
Author repo marketing-skills

Interpretation is structured for decision-making; original keeps the upstream SKILL.md unchanged.

Decide Fit First

Core job: When the user wants to plan video marketing, create video scripts, or optimize for short-form or long-form video. Also use when…
Best fit: Use it when the task has reusable inputs, steps, and validation criteria rather than a one-off answer.
Avoid forcing it: If the source lacks commands, platform support, or external-service evidence, keep those fields unknown instead of guessing.

Design Intent

Structure: The skill is organized around “Initial Assessment”, “Short-Form vs Long-Form”, “Critical First 3 Seconds”, “Script Structure (Short-Form)”, showing how the author expects the agent to judge fit, collect context, and produce verifiable output.
Trigger evidence: Prioritize the author’s wording around when to use it, what context to collect, and what output shape to produce.
Evidence boundary: Author text states facts, repository files prove commands and paths, and Fluxly only adds fit, limits, and usage judgment.

How To Use It

Inputs: Provide target material, scope, expected result, forbidden changes, and validation method.
Invocation: Name video-marketing directly; if the source includes slash commands, start with the command and then add task context.
Validation: Start small and check whether the result follows “Initial Assessment / Short-Form vs Long-Form / Critical First 3 Seconds” before expanding.

Boundaries And Review

Dependencies: It usually needs no extra API key, so start with a small validation task.
Permissions: Declared permissions include read / write; ask the agent to state file, command, and rollback boundaries before acting.
Quality bar: A useful result names the deliverable, evidence, and next action. Generic prose means the task needs tighter context.

Content: Video Marketing

Guides video marketing strategy and script creation for short-form and long-form content. Short-form commands ~82% of internet traffic with 2.5× more engagement than long-form; 71% of viewers decide within 3 seconds whether to continue. Use this skill when planning video content, writing scripts, or optimizing for platforms.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read Sections 3 (Value Proposition), 4 (Audience), 11 (Content Strategy).

Identify:

Format: Short-form (TikTok, Reels, Shorts) vs long-form (YouTube, webinar)
Goal: Awareness, consideration, conversion, education
Platform: TikTok, Instagram Reels, YouTube Shorts, YouTube long-form

Short-Form vs Long-Form

Format	Length	Use	Platforms
Short-form	15–60 sec	Hooks, tips, UGC-style; 90% watch daily	TikTok, Reels, Shorts
Long-form	3–15+ min	Deep dives; tutorials; Gen Z discovers via short, engages with long	YouTube

Optimal short-form length: 31–60 seconds for higher completion rates.

Critical First 3 Seconds

71% of viewers decide within 3 seconds whether to continue. Hook types:

Hook Type	Example
Story-driven	"Three months ago, I had zero subscribers..."
Contrarian	"Everyone says X. Here's why they're wrong."
Question	"Why do 90% of startups fail at this?"
Result-focused	"I went from 0 to 10K in 30 days. Here's how."

Script Structure (Short-Form)

Hook (0–3 sec) → Problem (3–15 sec) → Solution (15–45 sec) → CTA (final 5 sec)

Achieves 70%+ completion for algorithmic boost. Frameworks: Hook-Value-CTA, AIDA, PAS, BAB.

Platform-Specific Hooks

Platform	Hook Length	Notes
TikTok	2 seconds	High energy; 4,000-char captions for SEO
Instagram Reels	3 seconds	Polished aesthetics; penalizes TikTok watermarks
YouTube Shorts	3–5 seconds	Searchable titles; keyword-rich descriptions

UGC-Style Content

Authenticity > polish: UGC-style generates 50%+ of engagement
Trust: 86% of consumers trust brands publishing UGC more than polished ads

Long-Form Script Structure

Hook (0–30 sec): Promise; why watch
Intro (30–60 sec): Context; what you'll cover
Body: Sections with clear transitions
CTA: Subscribe; link; next step
Outro: Recap; repeat CTA

Output Format

Format (short vs long) recommendation
Hook options (2–3 variants)
Script (timestamped if long-form)
CTA placement
Platform optimization notes

tiktok-captions: TikTok caption, video specs, script
tiktok-ads: TikTok ad creative
content-marketing: Video as content format; repurposing
youtube-seo: YouTube SEO, description, thumbnail (platform skill)
video-optimization: Website video SEO; VideoObject; video sitemap; Google prioritizes YouTube

Fluxly profile Author and license come from source; runtime, permissions, and network are Fluxly detections or estimates

Fluxly category: Other
Author-declared agents: No explicit declaration found; this is not inferred or tested compatibility
Static check: 88 / 100 · heuristic scan, not runtime safety proof
Author / version / license: @kostja94 · no license declared
Fluxly token estimate: Lean
Fluxly setup estimate: Plug-and-play
External API key: No requirement detected
Detected OS requirements: Unspecified
Runtime requirements: Unspecified
Detected file/system behavior: Read-only
Write / modify
Detected network behavior: Local-only
Install commands: None (reference only)

Profile is derived at build time from SKILL.md and install vectors. Subject to drift from author intent.

Heads up: 未限定 allowed-tools，默认拥有全部工具权限。

Output preview video-marketing.preview

The current SKILL.md does not define a fixed output example.

SKILL.md SKILL.md

# Content: Video Marketing

Guides video marketing strategy and script creation for short-form and long-form content. Short-form commands ~82% of internet traffic with 2.5× more engagement than long-form; 71% of viewers decide within 3 seconds whether to continue. Use this skill when planning video content, writing scripts, or optimizing for platforms.

**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.

## Initial Assessment

**Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read Sections 3 (Value Proposition), 4 (Audience), 11 (Content Strategy).

Identify:
1. **Format**: Short-form (TikTok, Reels, Shorts) vs long-form (YouTube, webinar)
2. **Goal**: Awareness, consideration, conversion, education
3. **Platform**: TikTok, Instagram Reels, YouTube Shorts, YouTube long-form

## Short-Form vs Long-Form

| Format | Length | Use | Platforms |
|--------|--------|-----|-----------|
| **Short-form** | 15–60 sec | Hooks, tips, UGC-style; 90% watch daily | TikTok, Reels, Shorts |
| **Long-form** | 3–15+ min | Deep dives; tutorials; Gen Z discovers via short, engages with long | YouTube |

**Optimal short-form length**: 31–60 seconds for higher completion rates.

## Critical First 3 Seconds

71% of viewers decide within 3 seconds whether to continue. Hook types:

| Hook Type | Example |
|-----------|---------|
| **Story-driven** | "Three months ago, I had zero subscribers..." |
| **Contrarian** | "Everyone says X. Here's why they're wrong." |
| **Question** | "Why do 90% of startups fail at this?" |

…

Evidence boundary and execution chain

Author text anchors workflow facts; Fluxly only indexes current sections, terms, files, and commands.

sections -> Initial Assessment → Short-Form vs Long-Form → Critical First 3 Seconds → Script Structure (Short-Form) → Platform-Specific Hooks → UGC-Style Content
terms    -> When invoking · first use · subsequent use · Check for project context first · Format · Goal · Platform · Short-form
files/cmd -> .claude/project-context.md · .cursor/project-context.md
body sha256 -> 2b2ff260dbae