video-marketing
- Repo stars 574
- Author updated Live
- Author repo marketing-skills
- Domain
- Other
- Compatible agents
-
- Claude Code
- Cursor
- Cline
- Codex
- Windsurf
- Gemini CLI
- +20
- Trust score
- 88 / 100 · community maintained
- Author / version / license
- @kostja94 · no license declared
- Token usage
- Lean
- Setup complexity
- Plug-and-play
- External API key
- Not required
- Operating systems
- Unspecified (assume cross-platform)
- Runtime requirements
- No special requirements
- Permissions
-
- Read-only
- Write / modify
- Network behavior
- Local-only
- Install commands
- 26 variants
Profile is derived at build time from SKILL.md and install vectors. Subject to drift from author intent.
Heads up: 未限定 allowed-tools,默认拥有全部工具权限。
---
name: video-marketing
description: When the user wants to plan video marketing, create video scripts, or optimize for short-form or…
category: other
runtime: no special runtime
---
# video-marketing output preview
## PART A: Task fit
- Use case: When the user wants to plan video marketing, create video scripts, or optimize for short-form or long-form video. Also use when the user mentions "video marketing," "video script," "short-form video," "long-form video," "TikTok script," "Reels script," "YouTube script," "video hook," or "video content strategy." For on-site video SEO, use video-optimization..
- Inputs: target material, constraints, expected output, and acceptance criteria.
- Evidence boundary: follow “Initial Assessment / Short-Form vs Long-Form / Critical First 3 Seconds” and do not present inference as author intent.
## PART B: Execution result
- **01** The card summarizes the use case; runtime output centers on “When the user wants to plan video marketing, create video scripts, or optimize for short-form or long-form video. Also use when the user mentions "video marketing," "video script," "short-form video," "long-form video," "TikTok script," "Reels script," "YouTube script," "video hook," or "video content strategy." For on-site video SEO, use video-optimization.”.
- **02** When the source has headings, the agent prioritizes “Initial Assessment / Short-Form vs Long-Form / Critical First 3 Seconds” so the result follows the author’s structure.
- **03** Typical output includes task judgment, concrete steps, required commands or file edits, validation, and follow-up options.
- **04** Risk context follows the fingerprint: read files, write/modify files; mostly runs locally; usually needs no extra API key.
## Running Rules
- read files, write/modify files; mostly runs locally; usually needs no extra API key.
- Validate with a small sample before expanding scope.
- Return the result, validation criteria, and next iteration options. The source does not require a stable slash command. After installation, invoke the skill by name and describe the task.
Name target files or source material, expected output, forbidden changes, and whether network or shell access is allowed. Permission fingerprint: read files, write/modify files.
Start with a small task and check whether the result follows “Initial Assessment / Short-Form vs Long-Form / Critical First 3 Seconds”. Inspect diffs, logs, previews, or tests before expanding scope.
Confirm the final output includes a concrete result, evidence, and next action. If it stays generic, tighten inputs, boundaries, and acceptance criteria.
---
name: video-marketing
description: When the user wants to plan video marketing, create video scripts, or optimize for short-form or…
category: other
source: kostja94/marketing-skills
---
# video-marketing
## When to use
- When the user wants to plan video marketing, create video scripts, or optimize for short-form or long-form video. Also…
- Use it when the task has clear inputs, repeatable steps, and validation criteria.
## What to provide
- Target material, scope, expected result, and forbidden changes.
- Whether network, commands, file writes, or external services are allowed.
## Execution rules
- Organize steps around “Initial Assessment / Short-Form vs Long-Form / Critical First 3 Seconds” and keep inference separate from source facts.
- read files, write/modify files; mostly runs locally; usually needs no extra API key.
- Validate with a small sample before expanding the task.
## Output requirements
- Return the deliverable, key evidence, validation method, and next action.
- Mark missing information as unknown; do not invent commands, platforms, or dependencies. The author source anchors workflow facts; repository files anchor sources and commands; Fluxly only adds fit, limitations, and quality judgment.
skill "video-marketing" {
input -> user goal + target files + boundaries + acceptance criteria
context -> Initial Assessment / Short-Form vs Long-Form / Critical First 3 Seconds
rules -> SKILL.md triggers / order / output contract
runtime -> no special runtime | read files, write/modify files | mostly runs locally
guardrails -> usually needs no extra API key + small-sample validation + diff/log review
output -> copyable result + checklist + next iteration
} Content: Video Marketing
Guides video marketing strategy and script creation for short-form and long-form content. Short-form commands ~82% of internet traffic with 2.5× more engagement than long-form; 71% of viewers decide within 3 seconds whether to continue. Use this skill when planning video content, writing scripts, or optimizing for platforms.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read Sections 3 (Value Proposition), 4 (Audience), 11 (Content Strategy).
Identify:
- Format: Short-form (TikTok, Reels, Shorts) vs long-form (YouTube, webinar)
- Goal: Awareness, consideration, conversion, education
- Platform: TikTok, Instagram Reels, YouTube Shorts, YouTube long-form
Short-Form vs Long-Form
| Format | Length | Use | Platforms |
|---|---|---|---|
| Short-form | 15–60 sec | Hooks, tips, UGC-style; 90% watch daily | TikTok, Reels, Shorts |
| Long-form | 3–15+ min | Deep dives; tutorials; Gen Z discovers via short, engages with long | YouTube |
Optimal short-form length: 31–60 seconds for higher completion rates.
Critical First 3 Seconds
71% of viewers decide within 3 seconds whether to continue. Hook types:
| Hook Type | Example |
|---|---|
| Story-driven | "Three months ago, I had zero subscribers..." |
| Contrarian | "Everyone says X. Here's why they're wrong." |
| Question | "Why do 90% of startups fail at this?" |
| Result-focused | "I went from 0 to 10K in 30 days. Here's how." |
Script Structure (Short-Form)
Hook (0–3 sec) → Problem (3–15 sec) → Solution (15–45 sec) → CTA (final 5 sec)
Achieves 70%+ completion for algorithmic boost. Frameworks: Hook-Value-CTA, AIDA, PAS, BAB.
Platform-Specific Hooks
| Platform | Hook Length | Notes |
|---|---|---|
| TikTok | 2 seconds | High energy; 4,000-char captions for SEO |
| Instagram Reels | 3 seconds | Polished aesthetics; penalizes TikTok watermarks |
| YouTube Shorts | 3–5 seconds | Searchable titles; keyword-rich descriptions |
UGC-Style Content
- Authenticity > polish: UGC-style generates 50%+ of engagement
- Trust: 86% of consumers trust brands publishing UGC more than polished ads
Long-Form Script Structure
- Hook (0–30 sec): Promise; why watch
- Intro (30–60 sec): Context; what you'll cover
- Body: Sections with clear transitions
- CTA: Subscribe; link; next step
- Outro: Recap; repeat CTA
Output Format
- Format (short vs long) recommendation
- Hook options (2–3 variants)
- Script (timestamped if long-form)
- CTA placement
- Platform optimization notes
Related Skills
- tiktok-captions: TikTok caption, video specs, script
- tiktok-ads: TikTok ad creative
- content-marketing: Video as content format; repurposing
- youtube-seo: YouTube SEO, description, thumbnail (platform skill)
- video-optimization: Website video SEO; VideoObject; video sitemap; Google prioritizes YouTube
Decide Fit First
Design Intent
How To Use It
Boundaries And Review