视频营销

其他社区

作者仓库星标 574
作者仓库 marketing-skills

解读按原文结构重写，命令、链接、术语均保留；右侧可核对作者原始 SKILL.md

原文结构

Initial Assessment：Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read Sections 3 (Value Proposition), 4 (Audience), 11 (Content Strategy). Identify: Format: Short-form (TikTok, Reels, Shorts) vs long-form (YouTube, webinar)
Short-Form vs Long-Form：Format · Length · Use · Platforms Short-form · 15–60 sec · Hooks, tips, UGC-style; 90% watch daily · TikTok, Reels, Shorts Long-form · 3–15+ min · Deep dives; tutorials; Gen Z discovers via short, engages with long · YouTube
Critical First 3 Seconds：71% of viewers decide within 3 seconds whether to continue. Hook types: Hook Type · Example Story-driven · "Three months ago, I had zero subscribers..."

适用与边界

当前原文没有单列适用场景。
当前原文没有单列不适用场景或限制。

原文中的明确线索

要点：「When invoking」、「first use」、「subsequent use」、「Check for project context first」、「Format」、「Goal」、「Platform」、「Short-form」
文件与命令：.claude/project-context.md、.cursor/project-context.md

流狐整理：以上内容来自当前 SKILL.md 的章节与原词；未补写作者没有声明的工具、兼容性或能力。

Content: Video Marketing

Guides video marketing strategy and script creation for short-form and long-form content. Short-form commands ~82% of internet traffic with 2.5× more engagement than long-form; 71% of viewers decide within 3 seconds whether to continue. Use this skill when planning video content, writing scripts, or optimizing for platforms.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read Sections 3 (Value Proposition), 4 (Audience), 11 (Content Strategy).

Identify:

Format: Short-form (TikTok, Reels, Shorts) vs long-form (YouTube, webinar)
Goal: Awareness, consideration, conversion, education
Platform: TikTok, Instagram Reels, YouTube Shorts, YouTube long-form

Short-Form vs Long-Form

Format	Length	Use	Platforms
Short-form	15–60 sec	Hooks, tips, UGC-style; 90% watch daily	TikTok, Reels, Shorts
Long-form	3–15+ min	Deep dives; tutorials; Gen Z discovers via short, engages with long	YouTube

Optimal short-form length: 31–60 seconds for higher completion rates.

Critical First 3 Seconds

71% of viewers decide within 3 seconds whether to continue. Hook types:

Hook Type	Example
Story-driven	"Three months ago, I had zero subscribers..."
Contrarian	"Everyone says X. Here's why they're wrong."
Question	"Why do 90% of startups fail at this?"
Result-focused	"I went from 0 to 10K in 30 days. Here's how."

Script Structure (Short-Form)

Hook (0–3 sec) → Problem (3–15 sec) → Solution (15–45 sec) → CTA (final 5 sec)

Achieves 70%+ completion for algorithmic boost. Frameworks: Hook-Value-CTA, AIDA, PAS, BAB.

Platform-Specific Hooks

Platform	Hook Length	Notes
TikTok	2 seconds	High energy; 4,000-char captions for SEO
Instagram Reels	3 seconds	Polished aesthetics; penalizes TikTok watermarks
YouTube Shorts	3–5 seconds	Searchable titles; keyword-rich descriptions

UGC-Style Content

Authenticity > polish: UGC-style generates 50%+ of engagement
Trust: 86% of consumers trust brands publishing UGC more than polished ads

Long-Form Script Structure

Hook (0–30 sec): Promise; why watch
Intro (30–60 sec): Context; what you'll cover
Body: Sections with clear transitions
CTA: Subscribe; link; next step
Outro: Recap; repeat CTA

Output Format

Format (short vs long) recommendation
Hook options (2–3 variants)
Script (timestamped if long-form)
CTA placement
Platform optimization notes

tiktok-captions: TikTok caption, video specs, script
tiktok-ads: TikTok ad creative
content-marketing: Video as content format; repurposing
youtube-seo: YouTube SEO, description, thumbnail (platform skill)
video-optimization: Website video SEO; VideoObject; video sitemap; Google prioritizes YouTube

流狐档案作者与许可取自来源；运行、权限和网络为流狐检测或估算

流狐分类: 通用
作者声明 Agent: 未找到明确声明；不据此推断已兼容或已测试
静态检查: 88 / 100 · 启发式扫描，不代表运行安全
作者 / 版本 / 许可: @kostja94 · 未声明 license
流狐 Token 估算: 低消耗
流狐接入估算: 即装即用
是否需要外部 API Key: 未发现要求
检测到的系统要求: 未声明
底层运行要求: 未声明
检测到的文件与系统行为: 只读
允许写入 / 修改
检测到的网络行为: 仅限本地
安装命令数: 无（仅作为资料）

档案由构建时根据 SKILL.md 与安装命令自动衍生，可能与作者实际意图存在差异。

需要注意： 未限定 allowed-tools，默认拥有全部工具权限。

输出预览 video-marketing.preview

作者没有在当前 SKILL.md 中定义固定输出样例。

SKILL.md SKILL.md

# Content: Video Marketing

Guides video marketing strategy and script creation for short-form and long-form content. Short-form commands ~82% of internet traffic with 2.5× more engagement than long-form; 71% of viewers decide within 3 seconds whether to continue. Use this skill when planning video content, writing scripts, or optimizing for platforms.

**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.

## Initial Assessment

**Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read Sections 3 (Value Proposition), 4 (Audience), 11 (Content Strategy).

Identify:
1. **Format**: Short-form (TikTok, Reels, Shorts) vs long-form (YouTube, webinar)
2. **Goal**: Awareness, consideration, conversion, education
3. **Platform**: TikTok, Instagram Reels, YouTube Shorts, YouTube long-form

## Short-Form vs Long-Form

| Format | Length | Use | Platforms |
|--------|--------|-----|-----------|
| **Short-form** | 15–60 sec | Hooks, tips, UGC-style; 90% watch daily | TikTok, Reels, Shorts |
| **Long-form** | 3–15+ min | Deep dives; tutorials; Gen Z discovers via short, engages with long | YouTube |

**Optimal short-form length**: 31–60 seconds for higher completion rates.

## Critical First 3 Seconds

71% of viewers decide within 3 seconds whether to continue. Hook types:

| Hook Type | Example |
|-----------|---------|
| **Story-driven** | "Three months ago, I had zero subscribers..." |
| **Contrarian** | "Everyone says X. Here's why they're wrong." |
| **Question** | "Why do 90% of startups fail at this?" |

…

证据边界与执行链路

作者原文负责流程事实；流狐只索引当前章节、要点、文件与命令。

章节    -> Initial Assessment → Short-Form vs Long-Form → Critical First 3 Seconds → Script Structure (Short-Form) → Platform-Specific Hooks → UGC-Style Content
要点    -> When invoking · first use · subsequent use · Check for project context first · Format · Goal · Platform · Short-form
文件/命令 -> .claude/project-context.md · .cursor/project-context.md
内容 SHA-256 -> 2b2ff260dbae