图像审计
- 作者仓库星标 574
- 许可证 MIT
- 作者更新于 实时读取
- 作者仓库 marketing-skills
- 领域
- 安全
- 兼容 Agent
-
- Claude Code
- Cursor
- Cline
- Codex
- Windsurf
- Gemini CLI
- +20
- 信任分
- 94 / 100 · 已通过审计
- 作者 / 版本 / 许可
- @kostja94 · MIT
- Token 消耗评级
- 低消耗
- 接入复杂程度
- 需简单配置
- 是否需要外部 API Key
- 不需要
- 兼容的系统
- 未声明（默认跨平台）
- 底层运行要求
- 无特殊要求
- 文件与系统权限
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- 只读
- Shell 执行
- 允许写入 / 修改
- 网络行为
- 仅限本地
- 安装命令数
- 26 条
档案由构建时根据 SKILL.md 与安装命令自动衍生，可能与作者实际意图存在差异。
需要注意： 未限定 allowed-tools，默认拥有全部工具权限。
---
name: branding
description: When the user wants to define, audit, or apply brand strategy—purpose, values, positioning, stor…
category: 安全
runtime: 无特殊运行时
---
# branding 输出预览
## PART A: 任务判断
- 适用问题：安全审计、密钥扫描、权限检查或风险分析。
- 输入要求：目标材料、限制条件、期望输出和验收方式。
- 证据边界：围绕“Scope / Initial Assessment / Brand Strategy Pillars”读取原文规则，不把推断写成作者承诺。
## PART B: 执行结果
- **01** 任务判断：确认你的需求是否属于安全审计、密钥扫描、权限检查或风险分析，并标出输入、限制和预期结果。
- **02** 执行计划：优先按“Scope / Initial Assessment / Brand Strategy Pillars”拆成步骤，说明每一步会读取什么、修改什么、产出什么。
- **03** 交付结果：给出可复制的命令、文件改动、检查清单或内容草稿，并说明如何继续迭代。
- **04** 风险边界：结合 读取文件、执行终端命令、写入/修改文件、主要在本地完成、通常不需要额外 API Key 给出执行前确认项。
## Running Rules
- 读取文件、执行终端命令、写入/修改文件；主要在本地完成；通常不需要额外 API Key。
- 先小样例验证，再放大到真实任务。
- 交付时同时给结果、检查口径和下一步迭代建议。原文没有稳定的斜杠命令要求。安装验证后通常全局生效，直接在对话里点名这个 Skill 并描述任务即可。
告诉 Agent 目标文件或材料、期望结果、不可改范围、是否允许联网或执行命令。本 Skill 的权限画像是：读取文件、执行终端命令、写入/修改文件。
先用一个小任务确认它会围绕“Scope / Initial Assessment / Brand Strategy Pillars”工作；涉及文件或命令时，先看 diff、日志、预览或测试结果。
检查最终产物是否包含明确结果、必要证据和下一步动作；如果输出泛泛而谈，就补充输入、边界和验收标准后重跑。
---
name: branding
description: When the user wants to define, audit, or apply brand strategy—purpose, values, positioning, stor…
category: 安全
source: kostja94/marketing-skills
---
# branding
## 什么时候使用
- branding 是安全方向的技能，由 Agent 做扫描 / 风险检查 适合处理安全审计、密钥扫描、权限检查和风险分析，核心价值是把输入、判断、执行、验证和交付边界固定下来，避免 Agent 泛泛回答。 把任务拆成可执行、可检查、可继…
- 面向安全审计、密钥扫描、权限检查或风险分析，优先处理能明确输入、步骤和验收标准的工作。
## 需要提供什么
- 目标材料、目录范围、期望结果和不可改动内容。
- 是否允许联网、执行命令、读写文件或调用外部服务。
## 执行规则
- 围绕「Scope / Initial Assessment / Brand Strategy Pillars」组织步骤，不把推断写成作者事实。
- 读取文件、执行终端命令、写入/修改文件；主要在本地完成；通常不需要额外 API Key。
- 先跑小样例，确认结果可检查后再扩大任务范围。
## 输出要求
- 给出最终产物、关键证据、验证方式和下一步动作。
- 信息不足时标记 unknown，不编造命令、平台或依赖。作者原文负责流程事实；仓库文件负责来源和命令；流狐只补充适用场景、限制和质量判断。
skill "branding" {
输入层 -> 用户目标 + 目标文件 + 禁止范围 + 验收标准
上下文层 -> Scope / Initial Assessment / Brand Strategy Pillars
规则层 -> SKILL.md 触发条件 / 执行顺序 / 输出格式
运行层 -> 无特殊运行时 | 读取文件、执行终端命令、写入/修改文件 | 主要在本地完成
安全层 -> 通常不需要额外 API Key + 小任务验证 + diff / 日志复核
输出层 -> 可复制结果 + 检查清单 + 下一步迭代
}Strategies: Branding
Guides brand strategy: purpose, values, positioning, storytelling, voice, and visual identity. Companies with consistent branding see 23–33% revenue lift; people remember stories ~22× more than facts alone. Use this skill when defining a new brand, auditing consistency, or aligning messaging across touchpoints.
Keywords: brand strategy, brand guidelines, visual identity, storytelling, brand voice, design tokens, slide deck, corporate identity, style guide, positioning
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Scope
- Brand strategy: Purpose, values, positioning, differentiation, target audience
- Brand storytelling: Origin story, hero's journey, narrative arc, brand archetypes
- Brand voice & tone: Voice, tone, avoid terms, preferred wording
- Brand visual identity: Colors, typography, logo rules—strategy layer; implementation in brand-visual-generator, logo-generator
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read Sections 2 (Positioning), 3 (Value Proposition), 8 (Brand & Voice), 12 (Visual Identity).
Identify:
- Scope: New brand, audit, or alignment
- Touchpoints: Website, social, product UI, directories, content
- Existing assets: Brand guide, logo, style guide
Brand Strategy Pillars
| Pillar | Purpose |
|---|---|
| Brand purpose | Why the brand exists beyond profit; one sentence |
| Brand values | 4–5 core values; what you stand for; differentiators |
| Target audience | Who you serve; ICP; jobs to be done |
| Positioning | For [customer] who [need], our [product] is a [category] that [benefit]. Unlike [competitor], we [differentiator] because [reasons] |
| Differentiation | Why you, not alternatives; concrete, not vague |
Brand Storytelling
Origin Story
- What: Journey, founding, milestones, personal experiences that shaped the company
- Why: Emotional connection; 58% of customers buy based on company values
- Elements: Who founded it; why created; challenges overcome; vision; how it evolved
Hero's Journey (Customer as Hero)
| Element | Content |
|---|---|
| Hero | Your customer; their needs, wants, context |
| Problem | What they face; how they solve it now |
| Inciting insight | Reframing that creates urgency |
| Brand's role | Guide, tool, or partner—not hero; how you enable resolution |
| Transformation | What better future looks like; proof (case studies, testimonials) |
Brand Narrative Arc
- Protagonist: Customer facing a challenge
- Stakes: What happens if nothing changes
- Proof: Data, case studies, testimonials
- CTA: Place call to action in the story; provoke action
Brand Archetypes (12 Types)
| Archetype | Tone | Example |
|---|---|---|
| Creator | Innovative, imaginative | Adobe |
| Caregiver | Nurturing, supportive | Johnson & Johnson |
| Ruler | Authoritative, premium | Mercedes-Benz |
| Innocent | Simple, optimistic | Coca-Cola |
| Sage | Wise, knowledgeable | |
| Explorer | Adventurous, independent | Patagonia |
| Outlaw | Rebellious, disruptive | Harley-Davidson |
| Magician | Transformative, visionary | Disney |
| Hero | Courageous, determined | Nike |
| Lover | Passionate, sensual | Chanel |
| Jester | Playful, fun | M&M's |
| Everyman | Relatable, down-to-earth | IKEA |
Align archetype to customer personality; strengthens storytelling.
Brand Voice & Tone
| Element | Definition | Example |
|---|---|---|
| Voice | Brand personality; consistent across touchpoints | Professional / Friendly / Technical / Bold |
| Tone | How you say it; adapts to context | Confident but not arrogant; helpful; concise |
| Avoid | Buzzwords, terms to never use | "streamline," "revolutionize," "synergy" |
| Preferred | Terms to use consistently | "audit" not "analysis"; "customer" not "user" |
Product marketing context Section 8: Document voice, tone, avoid, preferred terms. See project-context template.
Brand Visual Identity (Strategy Layer)
| Element | Strategy | Implementation |
|---|---|---|
| Colors | Primary, secondary, CTA; industry mapping | brand-visual-generator |
| Typography | Display + body; hierarchy; pairing | brand-visual-generator |
| Logo | Variants, clear space, minimum size | logo-generator |
| Imagery | Tone, subject matter, visual mood | Brand guidelines |
| Consistency | Same identity across web, social, product | All touchpoints |
For full visual specs (fonts, HEX, spacing), see brand-visual-generator. For logo placement and implementation, see logo-generator.
Brand Guidelines Structure
Single source of truth. Include:
- Purpose & values: Why you exist; what you stand for
- Positioning: One-liner; differentiation
- Story: Origin story; hero's journey summary
- Voice & tone: Voice, tone, avoid, preferred
- Logo: Usage rules, clear space, variants (light/dark)
- Colors: Primary, secondary, CTA (HEX, RGB, CMYK)
- Typography: Font families, hierarchy, sizing
- Imagery: Photography tone; iconography style
Visual Specification Delivery (Design Tokens)
When the user needs actionable specs (not only strategy)—for web, slides, or print—produce a token table the team can paste into a design system, media kit, or slide master. Align with brand-visual-generator for full web/CSS detail.
| Token category | What to document | Example fields |
|---|---|---|
| Colors | Named roles + values for light/dark if applicable | Primary #______, text primary #______, background #______, accent 1–3, CTA, border, error/success |
| Typography | Family, weight, size scale, line-height | Display / H1–H3 / body / caption; web-safe or system fallbacks |
| Spacing | Base unit and scale | e.g. 8px base; section gaps; logo clear space in em or px |
| Non-text accents | Charts, shapes, dividers | Rotate accent colors; avoid arbitrary one-off hues outside palette |
Applying tokens across surfaces
- Web / product: CSS variables or design tokens; see brand-visual-generator.
- Slides (PowerPoint, Google Slides, Keynote): Set slide master background + default title/body fonts from token table; map theme colors to primary/secondary/background/text; reuse one accent per deck section where possible.
- Documents (Word, Google Docs, PDF): Define paragraph styles (Title, Heading 1–3, Normal, Caption) with fonts and colors from tokens; set default page background if brand uses off-white.
If the user pastes an existing brand PDF or bullet list, extract and normalize into this token table before suggesting implementation.
Output Format
- Brand strategy (purpose, values, positioning, differentiation)
- Story (origin story, hero's journey, narrative arc)
- Voice & tone (voice, tone, avoid, preferred)
- Archetype (if applicable)
- Visual (high-level; defer to brand-visual-generator for web specs)
- Design token table (colors, type scale, spacing) when deliverable must be implementation-ready
- Slide/document notes (master fonts, theme colors) when touchpoints include decks or docs
- Context template for project-context Sections 8, 12
Related Skills
- about-page-generator: About page implements brand story, mission, values
- homepage-generator: Homepage implements value prop, differentiation, brand voice
- logo-generator: Logo placement, implementation; branding defines logo rules
- brand-visual-generator: Typography, colors, spacing; branding defines visual strategy
- media-kit-page-generator: Media kit hosts brand guidelines
- directory-submission: Directory copy uses brand voice; Section 8 Brand & Voice
- title-tag, meta-description: Metadata uses brand voice
- integrated-marketing: Brand awareness across PESO
- domain-selection: Domain choice (Brand/PMD/EMD, TLD); do before or with branding when choosing domain
- domain-architecture: Domain structure implements brand architecture (Branded House vs House of Brands)
- rebranding-strategy: Rebrand execution; domain change, 301, announcement
先判断是否适合
作者设计意图
作者的方法与取舍
边界和复核