ads 技能审计

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作者仓库星标 5,641
作者仓库 claude-ads

解读按原文结构重写，命令、链接、术语均保留；右侧可核对作者原始 SKILL.md

方法与流程

Process：Collect LinkedIn Ads data (Campaign Manager export, Insight Tag status) Read ads/references/linkedin-audit.md for full 27-check audit Read ads/references/benchmarks.md for LinkedIn-specific benchmarks

适用与边界

当前原文没有单列适用场景。
Creative Quality (20% weight)：Thought Leader Ads active, ≥30% budget allocation for B2B (L10) Ad format diversity: ≥2 formats tested (L11) Video ads tested (L12)

原文中的明确线索

要点：「Terminology note (Oct 2025)」、「Note」、「Terminology note (Oct 2025): Campaign Groups are now called Campaigns, and Campaigns are now called Ad Sets.」、「1. Collect LinkedIn Ads data (Campaign Manager export, Insight Tag status) 2.」、「Thought Leader Ads use employee/executive personal posts as sponsored content.」、「Evaluate: - Are TLAs being used?」、「Note: EU Sponsored Messaging (InMail/Conversation Ads) discontinued since Jan 2022.」、「Expert consensus is OFF.」
文件与命令：ads/references/linkedin-audit.md、ads/references/benchmarks.md、ads/references/scoring-system.md、LINKEDIN-ADS-REPORT.md

流狐整理：以上内容来自当前 SKILL.md 的章节与原词；未补写作者没有声明的工具、兼容性或能力。

LinkedIn Ads Deep Analysis

Terminology note (Oct 2025): Campaign Groups are now called Campaigns, and Campaigns are now called Ad Sets. This skill uses the new terminology.

Process

Collect LinkedIn Ads data (Campaign Manager export, Insight Tag status)
Read ads/references/linkedin-audit.md for full 27-check audit
Read ads/references/benchmarks.md for LinkedIn-specific benchmarks
Read ads/references/scoring-system.md for weighted scoring
Evaluate all applicable checks as PASS, WARNING, or FAIL
Calculate LinkedIn Ads Health Score (0-100)
Generate findings report with action plan

What to Analyze

Technical Setup (25% weight)

Insight Tag installed and firing on all pages (L01)
Conversions API (CAPI) active, launched 2025 (L02)
Conversion events configured for full funnel
Revenue attribution tracking enabled
Salesforce/HubSpot CRM integration (June 2025) enables closed-loop impression-to-revenue reporting

Audience Targeting (25% weight)

Job title targeting uses specific titles, not just functions (L03)
Company size filtering matches ICP (L04)
Seniority level appropriate for offer (L05)
Matched Audiences active: retargeting + contact lists (L06)
ABM company lists uploaded (up to 300,000 companies) (L07)
Audience expansion OFF for precision campaigns, ON for scale (L08)
Predictive audiences tested, replaced Lookalikes Feb 2024 (L09)

Creative Quality (20% weight)

Thought Leader Ads active, ≥30% budget allocation for B2B (L10)
Ad format diversity: ≥2 formats tested (L11)
Video ads tested (L12)
Creative refresh every 4-6 weeks (L13)

Lead Gen & Performance (15% weight)

Lead Gen Form ≤5 fields (13% CVR benchmark) (L14)
Lead Gen Form synced to CRM in real-time (L15)
Campaign objective matches funnel stage (L18)
A/B testing active: creative or audience (L19)
Message ad frequency ≤1 per 30-45 days (L20)

Bidding & Budget (15% weight)

Bid strategy: Start with Manual CPC. Maximum Delivery is the most expensive option. (L16)
Daily budget ≥$50 for Sponsored Content (L17)
CTR ≥0.44% for Sponsored Content (L21)
CPC within benchmark: $5-7 average, senior $6.40+ (L22)
Lead-to-opportunity rate tracked, not just CPL (L23)
Attribution: 30-day click / 7-day view configured (L24)
Demographics report reviewed monthly (L25)

Thought Leader Ads (TLA) Assessment

Thought Leader Ads use employee/executive personal posts as sponsored content. Non-employee members eligible since March 2025. 2-5x higher engagement than standard Sponsored Content.

CPC typically $2.29-$4.14 vs $13.23 for standard Sponsored Content
CTR typically 2-3x higher than corporate-branded ads
2-5x higher engagement (includes non-employee member TLAs since March 2025)
Best for: B2B thought leadership, brand awareness, engagement

Evaluate:

Are TLAs being used? (If not, HIGH priority recommendation)
Are they getting ≥30% of total LinkedIn budget?
Are the right employees selected (industry credibility, active posters)?
Is post content authentic and valuable (not salesy)?

Ad Format Benchmarks

Format	Key Metric
Document Ads	7.00% engagement rate
Conversation Ads	50-60% open rate

Note: EU Sponsored Messaging (InMail/Conversation Ads) discontinued since Jan 2022.

LinkedIn Audience Network

Expert consensus is OFF. Quality is poor, and it dilutes campaign performance data. Disable LinkedIn Audience Network unless specifically testing with isolated budget.

ABM Strategy Assessment

For B2B Enterprise accounts:

Company list uploaded and segmented by tier (Tier 1, 2, 3)
Custom content per tier (personalized messaging)
Account penetration tracking (contacts reached per target account)
Integration with CRM/ABM platform (Demandbase, 6sense, etc.)

LinkedIn Context

Setting	Value
Minimum audience size	500 (for ads to run)
Lead Gen Form CVR benchmark	13%
TLA CPC range	$2.29-$4.14
Standard SC CPC	$13.23 average
Hierarchy rename	Oct 2025 (Campaign Group → Campaign → Ad)
Predictive Audiences	Replaced Lookalikes Feb 2024

Key Thresholds

Metric	Pass	Warning	Fail
CTR (Sponsored Content)	≥0.44%	0.30-0.44%	<0.30%
CPC (average)	≤$7.00	$7-10	>$10.00
Lead Gen CVR	≥10%	5-10%	<5%
Message frequency	≤1/30 days	1/15-30 days	>1/15 days
TLA budget share	≥30%	15-30%	<15%

Output

LinkedIn Ads Health Score

LinkedIn Ads Health Score: XX/100 (Grade: X)

Technical Setup:   XX/100  ████████░░  (25%)
Audience:          XX/100  ██████████  (25%)
Creative:          XX/100  ███████░░░  (20%)
Lead Gen:          XX/100  █████░░░░░  (15%)
Budget & Bidding:  XX/100  ████████░░  (15%)

Deliverables

LINKEDIN-ADS-REPORT.md: Full 27-check findings with pass/warning/fail
TLA adoption roadmap (if not using)
ABM strategy recommendations (for B2B)
Lead Gen Form optimization priorities
Quick Wins sorted by impact

流狐档案作者与许可取自来源；运行、权限和网络为流狐检测或估算

流狐分类: 工程开发
作者声明 Agent: 未找到明确声明；不据此推断已兼容或已测试
静态检查: 88 / 100 · 启发式扫描，不代表运行安全
作者 / 版本 / 许可: @AgriciDaniel · 未声明 license
流狐 Token 估算: 低消耗
流狐接入估算: 需简单配置
是否需要外部 API Key: 未发现要求
检测到的系统要求: 未声明
底层运行要求: 未声明
检测到的文件与系统行为: 只读
允许写入 / 修改
Shell 执行
检测到的网络行为: 仅限本地
安装命令数: 无（仅作为资料）

档案由构建时根据 SKILL.md 与安装命令自动衍生，可能与作者实际意图存在差异。

需要注意： 未限定 allowed-tools，默认拥有全部工具权限。

输出预览 ads-linkedin.preview

作者没有在当前 SKILL.md 中定义固定输出样例。

SKILL.md SKILL.md

# LinkedIn Ads Deep Analysis

**Terminology note (Oct 2025):** Campaign Groups are now called Campaigns, and
Campaigns are now called Ad Sets. This skill uses the new terminology.

## Process

1. Collect LinkedIn Ads data (Campaign Manager export, Insight Tag status)
2. Read `ads/references/linkedin-audit.md` for full 27-check audit
3. Read `ads/references/benchmarks.md` for LinkedIn-specific benchmarks
4. Read `ads/references/scoring-system.md` for weighted scoring
5. Evaluate all applicable checks as PASS, WARNING, or FAIL
6. Calculate LinkedIn Ads Health Score (0-100)
7. Generate findings report with action plan

## What to Analyze

### Technical Setup (25% weight)
- Insight Tag installed and firing on all pages (L01)
- Conversions API (CAPI) active, launched 2025 (L02)
- Conversion events configured for full funnel
- Revenue attribution tracking enabled
- Salesforce/HubSpot CRM integration (June 2025) enables closed-loop impression-to-revenue reporting

### Audience Targeting (25% weight)
- Job title targeting uses specific titles, not just functions (L03)
- Company size filtering matches ICP (L04)
- Seniority level appropriate for offer (L05)
- Matched Audiences active: retargeting + contact lists (L06)
- ABM company lists uploaded (up to 300,000 companies) (L07)
- Audience expansion OFF for precision campaigns, ON for scale (L08)
- Predictive audiences tested, replaced Lookalikes Feb 2024 (L09)

### Creative Quality (20% weight)
- Thought Leader Ads active, ≥30% budget allocation for B2B (L10)
- Ad format diversity: ≥2 formats tested (L11)
- Video ads tested (L12)
- Creative refresh every 4-6 weeks (L13)

### Lead Gen & Performance (15% weight)
- Lead Gen Form ≤5 fields (13% CVR benchmark) (L14)
- Lead Gen Form synced to CRM in real-time (L15)

…

证据边界与执行链路

作者原文负责流程事实；流狐只索引当前章节、要点、文件与命令。

章节    -> Process → What to Analyze → Technical Setup (25% weight) → Audience Targeting (25% weight) → Creative Quality (20% weight) → Lead Gen & Performance (15% weight)
要点    -> Terminology note (Oct 2025) · Note · Terminology note (Oct 2025): Campaign Groups are now called Campaigns, and Campaigns are now called Ad Sets. · 1. Collect LinkedIn Ads data (Campaign Manager export, Insight Tag status) 2. · Thought Leader Ads use employee/executive personal posts as sponsored content. · Evaluate: - Are TLAs being used? · Note: EU Sponsored Messaging (InMail/Conversation Ads) discontinued since Jan 2022. · Expert consensus is OFF.
文件/命令 -> ads/references/linkedin-audit.md · ads/references/benchmarks.md · ads/references/scoring-system.md · LINKEDIN-ADS-REPORT.md
内容 SHA-256 -> 5f4d4726c104