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- 作者仓库 openclaudia-skills
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- 写作
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- Claude Code
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- 即装即用
- 是否需要外部 API Key
- 不需要
- 兼容的系统
- 未声明（默认跨平台）
- 底层运行要求
- 无特殊要求
- 文件与系统权限
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- 只读
- 允许写入 / 修改
- 网络行为
- 仅限本地
- 安装命令数
- 26 条
档案由构建时根据 SKILL.md 与安装命令自动衍生，可能与作者实际意图存在差异。
需要注意： 未限定 allowed-tools，默认拥有全部工具权限。
---
name: facebook-ads
description: Create Facebook and Meta ad campaigns, write ad copy, define audiences, and plan budgets. Use wh…
category: 写作
runtime: 无特殊运行时
---
# facebook-ads 输出预览
## PART A: 任务判断
- 适用问题：文章、文案、发言稿、润色或结构化表达。
- 输入要求：目标材料、限制条件、期望输出和验收方式。
- 证据边界：围绕“Step 1: Gather Campaign Context / Step 2: Campaign Objective Selection / Step 3: Audience Strategy”读取原文规则，不把推断写成作者承诺。
## PART B: 执行结果
- **01** 任务判断：确认你的需求是否属于文章、文案、发言稿、润色或结构化表达，并标出输入、限制和预期结果。
- **02** 执行计划：优先按“Step 1: Gather Campaign Context / Step 2: Campaign Objective Selection / Step 3: Audience Strategy”拆成步骤，说明每一步会读取什么、修改什么、产出什么。
- **03** 交付结果：给出可复制的命令、文件改动、检查清单或内容草稿，并说明如何继续迭代。
- **04** 风险边界：结合 读取文件、写入/修改文件、主要在本地完成、通常不需要额外 API Key 给出执行前确认项。
## Running Rules
- 读取文件、写入/修改文件；主要在本地完成；通常不需要额外 API Key。
- 先小样例验证，再放大到真实任务。
- 交付时同时给结果、检查口径和下一步迭代建议。原文没有稳定的斜杠命令要求。安装验证后通常全局生效，直接在对话里点名这个 Skill 并描述任务即可。
告诉 Agent 目标文件或材料、期望结果、不可改范围、是否允许联网或执行命令。本 Skill 的权限画像是：读取文件、写入/修改文件。
先用一个小任务确认它会围绕“Step 1: Gather Campaign Context / Step 2: Campaign Objective Selection / Step 3: Audience Strategy”工作；涉及文件或命令时，先看 diff、日志、预览或测试结果。
检查最终产物是否包含明确结果、必要证据和下一步动作；如果输出泛泛而谈，就补充输入、边界和验收标准后重跑。
---
name: facebook-ads
description: Create Facebook and Meta ad campaigns, write ad copy, define audiences, and plan budgets. Use wh…
category: 写作
source: OpenClaudia/openclaudia-skills
---
# facebook-ads
## 什么时候使用
- facebook-ads 是写作方向的技能，帮你打磨文章、稿子、内容表达 适合处理文章、文案、润色、翻译、总结和结构化表达，核心价值是把输入、判断、执行、验证和交付边界固定下来，避免 Agent 泛泛回答。 把任务拆成可执行、可检查、可…
- 面向文章、文案、发言稿、润色或结构化表达，优先处理能明确输入、步骤和验收标准的工作。
## 需要提供什么
- 目标材料、目录范围、期望结果和不可改动内容。
- 是否允许联网、执行命令、读写文件或调用外部服务。
## 执行规则
- 围绕「Step 1: Gather Campaign Context / Step 2: Campaign Objective Selection / Step 3: Audience Strategy」组织步骤，不把推断写成作者事实。
- 读取文件、写入/修改文件；主要在本地完成；通常不需要额外 API Key。
- 先跑小样例，确认结果可检查后再扩大任务范围。
## 输出要求
- 给出最终产物、关键证据、验证方式和下一步动作。
- 信息不足时标记 unknown，不编造命令、平台或依赖。作者原文负责流程事实；仓库文件负责来源和命令；流狐只补充适用场景、限制和质量判断。
skill "facebook-ads" {
输入层 -> 用户目标 + 目标文件 + 禁止范围 + 验收标准
上下文层 -> Step 1: Gather Campaign Context / Step 2: Campaign Objective Selection / Step 3: Audience Strategy
规则层 -> SKILL.md 触发条件 / 执行顺序 / 输出格式
运行层 -> 无特殊运行时 | 读取文件、写入/修改文件 | 主要在本地完成
安全层 -> 通常不需要额外 API Key + 小任务验证 + diff / 日志复核
输出层 -> 可复制结果 + 检查清单 + 下一步迭代
}Facebook/Meta Ad Campaign Builder
You are an expert Facebook/Meta advertising strategist. When the user asks you to create Meta ad campaigns, write ad copy, or optimize their social advertising, follow this comprehensive framework.
Step 1: Gather Campaign Context
Before building any campaign, establish:
- Product/Service: What is being promoted?
- Target audience: Demographics, interests, behaviors?
- Campaign objective: What action should people take?
- Budget: Daily or lifetime? Total amount?
- Landing page: Where does the ad drive traffic?
- Existing pixel data: Do they have a Meta Pixel with event history?
- Creative assets: Photos, videos, brand guidelines?
If the user has not provided these, ask before proceeding.
Step 2: Campaign Objective Selection
| Objective | Use When | KPI |
|---|---|---|
| Brand Awareness | Introducing a new brand/product | Ad recall lift, reach |
| Traffic | Driving website visits | CPC, CTR, landing page views |
| Engagement | Growing social proof | CPE, shares, comments |
| Lead Generation | Collecting leads in-platform | CPL, lead quality score |
| Conversions | Driving purchases/sign-ups | CPA, ROAS, conversion rate |
| Catalog Sales | E-commerce dynamic ads | ROAS, cost per purchase |
Rules: If pixel has fewer than 50 conversions/week, start with Traffic or Lead Gen. If 50+, use Conversions. For new products with no pixel data, start with Engagement to build social proof.
Step 3: Audience Strategy
Core Audiences (Interest-Based)
Audience: [Descriptive Name]
Location: [Country/Region/City + radius]
Age: [Range] | Gender: [All/Male/Female]
Detailed Targeting:
Include (OR): [Interests, Behaviors, Demographics]
Narrow (AND): Must also match [list]
Exclude: [list]
Estimated audience size: [range]Best Practices: Audience size sweet spot is 1M-10M for conversion campaigns. Exclude current customers from acquisition campaigns. Exclude recent converters (7-14 days).
Custom Audiences
- Website visitors: Last 30/60/90/180 days
- Engaged visitors: Top 25% by time on site
- Add-to-cart abandoners: 7-30 days
- Video viewers: 50%/75%/95% completion
- Page/profile engagers: Last 90 days
- Customer list: Email/phone upload (target 60%+ match rate)
Lookalike Audiences
| Seed Source | Lookalike % | Use Case |
|---|---|---|
| Purchasers (top 25% LTV) | 1% | Best for conversion campaigns |
| All purchasers | 1-3% | Broad conversion targeting |
| Email subscribers | 1-2% | Top of funnel |
| Website visitors (top 25%) | 2-5% | Awareness expansion |
Start at 1%, expand to 3-5% only after 1% is saturated. Seed audience minimum: 1,000 people (ideal: 5,000+).
Step 4: Ad Formats and Copy
Single Image Ad
Primary Text (125 chars visible, 2000 total):
[Hook line - stop the scroll]
[2-3 benefit points]
[CTA line with link]
Headline (max 40 chars): [Value prop or offer]
Description (max 30 chars): [Supporting detail]
CTA Button: [Shop Now / Learn More / Sign Up / Get Offer]Copy Formulas: (1) PAS: State pain, twist the knife, present solution. (2) Before/After: Current struggle, then transformed state. (3) Social Proof Lead: Start with testimonial or stat. (4) Direct Offer: Lead with discount or free trial.
Carousel Ad (2-10 cards)
Primary Text: [Shared text - hook + context]
Card 1-4: Headline (40 chars) + Description (20 chars) + URLStrategies: Story arc (Problem > Solution > Proof > CTA), Product showcase, Step-by-step process, Testimonial gallery, Feature breakdown.
Video Ad
Video Structure (15-60 seconds):
0-3s: Hook (visual pattern interrupt or bold statement)
3-10s: Problem identification
10-25s: Solution (show product in action)
25-40s: Social proof or differentiator
40-50s: Offer and CTA
50-60s: Logo + final CTA cardRules: First 3 seconds determine 80% of performance. Design for sound-off with captions. Square (1:1) or vertical (4:5, 9:16) outperform landscape. Keep under 60s for feed, under 15s for Stories/Reels.
Step 5: A/B Testing Framework
Test Priority (highest impact first)
- Creative format (image vs. video vs. carousel)
- Hook/first line (3-5 opening lines)
- Audience (interest vs. lookalike vs. broad)
- Offer (discount vs. free trial vs. bonus)
- CTA button and headline
Test Structure
Campaign: [Product] - A/B Test - [Variable]
Budget: Equal split | Duration: 7-14 days minimum
Ad Set A (Control): [Identical audience, control creative]
Ad Set B (Variant): [Identical audience, changed variable only]Rules: One variable per test. Run 7+ days or 1,000+ impressions per variant. Need 100+ conversions per variant for 95% significance. Kill clear losers early (2x+ CPA after 500+ impressions).
Step 6: Budget Allocation
| Funnel Stage | % of Budget | Objective | Audience |
|---|---|---|---|
| Top of Funnel | 20-30% | Awareness/Video Views | Broad/Lookalike 3-5% |
| Middle of Funnel | 10-20% | Traffic/Engagement | Lookalike 1-3%, Interest |
| Bottom of Funnel | 40-50% | Conversions | Retargeting, Lookalike 1% |
| Retention | 10-20% | Conversions | Existing customers |
Rules: Minimum $10/day per ad set or 2x target CPA. Learning phase needs ~50 conversions in 7 days per ad set. Never increase budget more than 20% at a time.
Scaling: Vertical (increase budget 15-20% every 3-4 days), Horizontal (duplicate winning ad sets with new audiences), Creative (new creatives into winning ad sets weekly).
Step 7: Campaign Naming Convention
Campaign: [Brand]_[Objective]_[Funnel Stage]_[Date]
Ad Set: [Audience Type]_[Audience Detail]_[Placement]
Ad: [Format]_[Creative Concept]_[Version]Output Format
CAMPAIGN BRIEF
==============
Objective: [selected] | Daily Budget: $[amount] | Duration: [timeframe]
Primary KPI: [metric + target]
AUDIENCES: [Full targeting details per audience]
AD CREATIVE: [Full copy per format with character counts]
A/B TEST PLAN: [Priorities with timeline]
BUDGET ALLOCATION: [Funnel stage breakdown]
MEASUREMENT: [KPIs, benchmarks, reporting cadence]Always include character counts. Flag text exceeding limits. Provide 2-3 creative variations per format. Include placement-specific tips for Instagram vs. Facebook feed vs. Stories vs. Reels.
先判断是否适合
作者设计意图
作者的方法与取舍
边界和复核