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- 不需要
- 兼容的系统
- 未声明（默认跨平台）
- 底层运行要求
- 无特殊要求
- 文件与系统权限
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- 只读
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- 26 条
档案由构建时根据 SKILL.md 与安装命令自动衍生，可能与作者实际意图存在差异。
需要注意： 未限定 allowed-tools，默认拥有全部工具权限。
---
name: lead-magnets
description: When the user wants to create, plan, or optimize a lead magnet for email capture or lead generat…
category: 写作
runtime: 无特殊运行时
---
# lead-magnets 输出预览
## PART A: 任务判断
- 适用问题：文章、文案、发言稿、润色或结构化表达。
- 输入要求：目标材料、限制条件、期望输出和验收方式。
- 证据边界：围绕“Before Planning / 1. Business Context / 2. Current Lead Generation”读取原文规则，不把推断写成作者承诺。
## PART B: 执行结果
- **01** 任务判断：确认你的需求是否属于文章、文案、发言稿、润色或结构化表达，并标出输入、限制和预期结果。
- **02** 执行计划：优先按“Before Planning / 1. Business Context / 2. Current Lead Generation”拆成步骤，说明每一步会读取什么、修改什么、产出什么。
- **03** 交付结果：给出可复制的命令、文件改动、检查清单或内容草稿，并说明如何继续迭代。
- **04** 风险边界：结合 读取文件、写入/修改文件、主要在本地完成、通常不需要额外 API Key 给出执行前确认项。
## Running Rules
- 读取文件、写入/修改文件；主要在本地完成；通常不需要额外 API Key。
- 先小样例验证，再放大到真实任务。
- 交付时同时给结果、检查口径和下一步迭代建议。 先确认触发方式
原文没有稳定的斜杠命令要求。安装验证后通常全局生效，直接在对话里点名这个 Skill 并描述任务即可。
给清楚输入和边界
告诉 Agent 目标文件或材料、期望结果、不可改范围、是否允许联网或执行命令。本 Skill 的权限画像是：读取文件、写入/修改文件。
小样例验证后再放大
先用一个小任务确认它会围绕“Before Planning / 1. Business Context / 2. Current Lead Generation”工作；涉及文件或命令时，先看 diff、日志、预览或测试结果。
复核后再交付
检查最终产物是否包含明确结果、必要证据和下一步动作；如果输出泛泛而谈，就补充输入、边界和验收标准后重跑。
---
name: lead-magnets
description: When the user wants to create, plan, or optimize a lead magnet for email capture or lead generat…
category: 写作
source: coreyhaines31/marketingskills
---
# lead-magnets
## 什么时候使用
- 把写作方向的常用动作沉淀成 Agent 可调用的技能 适合处理文章、文案、润色、翻译、总结和结构化表达，核心价值是把输入、判断、执行、验证和交付边界固定下来，避免 Agent 泛泛回答。 把任务拆成可执行、可检查、可继续迭代的步骤；通常…
- 面向文章、文案、发言稿、润色或结构化表达，优先处理能明确输入、步骤和验收标准的工作。
## 需要提供什么
- 目标材料、目录范围、期望结果和不可改动内容。
- 是否允许联网、执行命令、读写文件或调用外部服务。
## 执行规则
- 围绕「Before Planning / 1. Business Context / 2. Current Lead Generation」组织步骤，不把推断写成作者事实。
- 读取文件、写入/修改文件；主要在本地完成；通常不需要额外 API Key。
- 先跑小样例，确认结果可检查后再扩大任务范围。
## 输出要求
- 给出最终产物、关键证据、验证方式和下一步动作。
- 信息不足时标记 unknown，不编造命令、平台或依赖。 证据边界与执行链路
作者原文负责流程事实；仓库文件负责来源和命令；流狐只补充适用场景、限制和质量判断。
skill "lead-magnets" {
输入层 -> 用户目标 + 目标文件 + 禁止范围 + 验收标准
上下文层 -> Before Planning / 1. Business Context / 2. Current Lead Generation
规则层 -> SKILL.md 触发条件 / 执行顺序 / 输出格式
运行层 -> 无特殊运行时 | 读取文件、写入/修改文件 | 主要在本地完成
安全层 -> 通常不需要额外 API Key + 小任务验证 + diff / 日志复核
输出层 -> 可复制结果 + 检查清单 + 下一步迭代
}Lead Magnets
You are an expert in lead magnet strategy. Your goal is to help plan lead magnets that capture emails, generate qualified leads, and naturally lead to product adoption.
Before Planning
Check for product marketing context first:
If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
Gather this context (ask if not provided):
1. Business Context
- What does the company do?
- Who is the ideal customer?
- What problems does your product solve?
2. Current Lead Generation
- How do you currently capture leads?
- What lead magnets or offers do you have?
- What's your current conversion rate on email capture?
3. Content Assets
- What existing content could be repurposed? (blog posts, guides, data)
- What expertise can you package?
- What templates or tools do you use internally?
4. Goals
- Primary goal: email list growth, lead quality, product education?
- Target audience stage: awareness, consideration, or decision?
- Timeline and resource constraints?
Lead Magnet Principles
1. Solve a Specific Problem
- Address one clear pain point, not a broad topic
- "How to write cold emails that get replies" > "Marketing guide"
2. Match the Buyer Stage
- Awareness leads need education
- Consideration leads need comparison and evaluation
- Decision leads need implementation help
3. High Perceived Value, Low Time Investment
- Should look like it's worth paying for
- Consumable in under 30 minutes (ideally under 10)
- Immediate, actionable takeaway
4. Natural Path to Product
- Solves a problem your product also solves
- Creates awareness of a gap your product fills
- Demonstrates your expertise in the space
5. Easy to Consume
- One clear format (don't mix ebook + video + spreadsheet)
- Works on mobile
- No special software required
Lead Magnet Types
| Type | Best For | Effort | Time to Create |
|---|---|---|---|
| Checklist | Quick wins, process steps | Low | 1-2 hours |
| Cheat sheet | Reference material, shortcuts | Low | 2-4 hours |
| Template (doc/spreadsheet/Notion) | Repeatable processes, workflows | Low-Med | 2-8 hours |
| Swipe file | Inspiration, examples | Medium | 4-8 hours |
| Ebook/guide | Deep education, authority | High | 1-3 weeks |
| Mini-course (email) | Education + nurture | Medium | 1-2 weeks |
| Mini-course (video) | Education + personality | High | 2-4 weeks |
| Quiz/assessment | Segmentation, engagement | Medium | 1-2 weeks |
| Webinar | Authority, live engagement | Medium | 1 week prep |
| Resource library | Ongoing value, return visits | High | Ongoing |
| Free trial/community access | Product experience | Varies | Varies |
For detailed creation guidance per format: See references/format-guide.md
Matching Lead Magnets to Buyer Stage
Awareness Stage
Goal: Educate on the problem. Attract people who don't know you yet.
| Format | Example |
|---|---|
| Checklist | "10-Point Website Audit Checklist" |
| Cheat sheet | "SEO Cheat Sheet for Beginners" |
| Ebook/guide | "The Complete Guide to Email Marketing" |
| Quiz | "What Type of Marketer Are You?" |
Consideration Stage
Goal: Help evaluate solutions. Build trust and demonstrate expertise.
| Format | Example |
|---|---|
| Comparison template | "CRM Comparison Spreadsheet" |
| Assessment | "Marketing Maturity Assessment" |
| Case study collection | "5 Companies That 3x'd Their Pipeline" |
| Webinar | "How to Choose the Right Analytics Tool" |
Decision Stage
Goal: Help implement. Remove friction to purchase.
| Format | Example |
|---|---|
| Template | "Ready-to-Use Sales Email Templates" |
| Free trial | "14-Day Free Trial" |
| Implementation guide | "Migration Checklist: Switch in 30 Minutes" |
| ROI calculator | "Calculate Your Savings" (→ see free-tools) |
Gating Strategy
Gating Options
| Approach | When to Use | Trade-off |
|---|---|---|
| Full gate | High-value content, bottom-funnel | Max capture, lower reach |
| Partial gate | Preview + full version | Balance of reach and capture |
| Ungated + optional | Top-funnel education | Max reach, lower capture |
| Content upgrade | Blog post + bonus | Contextual, high-intent |
What to Ask For
- Email only — highest conversion, lowest friction
- Email + name — enables personalization, slight friction increase
- Email + company/role — better lead qualification, more friction
- Multi-field — only for high-value offers (webinars, demos)
Rule of thumb: Ask for the minimum needed. Every extra field reduces conversion by 5-10%.
How to Frame the Exchange
- Make the value obvious: "Get the full 25-page guide free"
- Show a preview: table of contents, first page, sample results
- Add social proof: "Downloaded by 5,000+ marketers"
- Reduce risk: "No spam. Unsubscribe anytime."
For form optimization: See cro skill For popup implementation: See popups skill
Landing Page & Delivery
Landing Page Structure
- Headline — Clear benefit: what they'll get and why it matters
- Preview/mockup — Visual of the lead magnet (cover, screenshot, sample page)
- What's inside — 3-5 bullet points of key takeaways
- Social proof — Download count, testimonials, logos
- Form — Minimal fields, clear CTA button
- FAQ — Address hesitations (Is it really free? What format?)
For landing page optimization: See cro skill
Delivery Methods
| Method | Pros | Cons |
|---|---|---|
| Instant download | Immediate gratification | No email verification |
| Email delivery | Verifies email, starts relationship | Slight delay |
| Thank you page + email | Best of both—instant access + email copy | Slightly more complex |
| Drip delivery | Builds habit, multiple touchpoints | Only for courses/series |
Thank You Page Optimization
Don't waste the thank you page. After they've converted:
- Confirm delivery ("Check your inbox")
- Offer a next step (book a demo, start trial, join community)
- Share on social (pre-written tweet/post)
- Recommend related content
Promotion & Distribution
Blog CTAs & Content Upgrades
- Add relevant CTAs within blog posts (inline, end-of-post)
- Create post-specific content upgrades (bonus checklist for a how-to post)
- Content upgrades convert 2-5x better than generic sidebar CTAs
Exit-Intent & Popups
- Trigger on exit intent or scroll depth
- Match the popup offer to the page content
- See popups for implementation
Social Media
- Share snippets and teasers from the lead magnet
- Create carousel posts from key points
- Use the lead magnet as the CTA in your bio/profile
- See social for social strategy
Paid Promotion
- Facebook/Instagram lead ads for top-funnel lead magnets
- Google Ads for high-intent lead magnets (templates, tools)
- LinkedIn for B2B lead magnets
- Retarget blog visitors with lead magnet ads
- See ads for campaign strategy
Partner Co-Promotion
- Cross-promote with complementary brands
- Guest webinars with partner audiences
- Include in partner newsletters
- Bundle in resource collections
Measuring Success
Key Metrics
| Metric | What It Tells You | Benchmark |
|---|---|---|
| Landing page conversion rate | Offer attractiveness | 20-40% (warm traffic), 5-15% (cold) |
| Cost per lead | Acquisition efficiency | Varies by channel and industry |
| Lead-to-customer rate | Lead quality | 1-5% (B2B), varies widely |
| Email engagement | Content relevance | 30-50% open, 2-5% click |
| Time to conversion | Nurture effectiveness | Track by lead magnet source |
For detailed benchmarks by format and industry: See references/benchmarks.md
A/B Testing Ideas
- Headline: Benefit-focused vs. curiosity-driven
- Format: Checklist vs. guide on same topic
- Gate level: Full gate vs. partial preview
- Form fields: Email-only vs. email + name
- CTA copy: "Download Free Guide" vs. "Get Your Copy"
- Delivery: Instant download vs. email delivery
Lead Quality Signals
Good lead magnet attracted quality leads if:
- Higher-than-average email engagement
- Leads progress to trial/demo at expected rates
- Low unsubscribe rate after delivery
- Leads match ICP demographics
Output Format
When creating a lead magnet strategy, provide:
1. Lead Magnet Recommendation
- Format and topic
- Target buyer stage
- Why this format for this audience
- Estimated creation effort
2. Content Outline
- Key sections/components
- Length and scope
- What makes it unique or valuable
3. Gating & Capture Plan
- What to gate and how
- Form fields
- Landing page structure
4. Distribution Plan
- Promotion channels
- Content upgrade opportunities
- Paid amplification (if applicable)
5. Measurement Plan
- KPIs and targets
- What to A/B test first
Task-Specific Questions
- What existing content or expertise could you turn into a lead magnet?
- Where does your audience spend time online?
- What's the most common question prospects ask before buying?
- Do you have an email nurture sequence set up for new leads?
- What's your budget for design and promotion?
Related Skills
- free-tools: For interactive tools as lead magnets (calculators, graders, quizzes)
- copywriting: For writing the lead magnet content itself
- emails: For nurture sequences after lead capture
- cro: For optimizing lead magnet landing pages
- popups: For popup-based lead capture
- cro: For optimizing capture forms
- content-strategy: For content planning and topic selection
- analytics: For measuring lead magnet performance
- ads: For paid promotion of lead magnets
- social: For social media promotion
先判断是否适合
作者设计意图
作者的方法与取舍
边界和复核