营销安装
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- 安装命令数
- 26 条
档案由构建时根据 SKILL.md 与安装命令自动衍生,可能与作者实际意图存在差异。
需要注意: 未限定 allowed-tools,默认拥有全部工具权限。
---
name: ads-tiktok
description: TikTok Ads deep analysis covering creative quality, tracking, bidding, campaign structure, and T…
category: 写作
runtime: 无特殊运行时
---
# ads-tiktok 输出预览
## PART A: 任务判断
- 适用问题:文章、文案、发言稿、润色或结构化表达。
- 输入要求:目标材料、限制条件、期望输出和验收方式。
- 证据边界:围绕“Process / What to Analyze / Creative Quality (30% weight)”读取原文规则,不把推断写成作者承诺。
## PART B: 执行结果
- **01** 任务判断:确认你的需求是否属于文章、文案、发言稿、润色或结构化表达,并标出输入、限制和预期结果。
- **02** 执行计划:优先按“Process / What to Analyze / Creative Quality (30% weight)”拆成步骤,说明每一步会读取什么、修改什么、产出什么。
- **03** 交付结果:给出可复制的命令、文件改动、检查清单或内容草稿,并说明如何继续迭代。
- **04** 风险边界:结合 读取文件、写入/修改文件、主要在本地完成、通常不需要额外 API Key 给出执行前确认项。
## Running Rules
- 读取文件、写入/修改文件;主要在本地完成;通常不需要额外 API Key。
- 先小样例验证,再放大到真实任务。
- 交付时同时给结果、检查口径和下一步迭代建议。 原文没有稳定的斜杠命令要求。安装验证后通常全局生效,直接在对话里点名这个 Skill 并描述任务即可。
告诉 Agent 目标文件或材料、期望结果、不可改范围、是否允许联网或执行命令。本 Skill 的权限画像是:读取文件、写入/修改文件。
先用一个小任务确认它会围绕“Process / What to Analyze / Creative Quality (30% weight)”工作;涉及文件或命令时,先看 diff、日志、预览或测试结果。
检查最终产物是否包含明确结果、必要证据和下一步动作;如果输出泛泛而谈,就补充输入、边界和验收标准后重跑。
---
name: ads-tiktok
description: TikTok Ads deep analysis covering creative quality, tracking, bidding, campaign structure, and T…
category: 写作
source: AgriciDaniel/claude-ads
---
# ads-tiktok
## 什么时候使用
- 把写作方向的常用动作沉淀成 Agent 可调用的技能 适合处理文章、文案、润色、翻译、总结和结构化表达,核心价值是把输入、判断、执行、验证和交付边界固定下来,避免 Agent 泛泛回答。 把任务拆成可执行、可检查、可继续迭代的步骤;通常…
- 面向文章、文案、发言稿、润色或结构化表达,优先处理能明确输入、步骤和验收标准的工作。
## 需要提供什么
- 目标材料、目录范围、期望结果和不可改动内容。
- 是否允许联网、执行命令、读写文件或调用外部服务。
## 执行规则
- 围绕「Process / What to Analyze / Creative Quality (30% weight)」组织步骤,不把推断写成作者事实。
- 读取文件、写入/修改文件;主要在本地完成;通常不需要额外 API Key。
- 先跑小样例,确认结果可检查后再扩大任务范围。
## 输出要求
- 给出最终产物、关键证据、验证方式和下一步动作。
- 信息不足时标记 unknown,不编造命令、平台或依赖。 作者原文负责流程事实;仓库文件负责来源和命令;流狐只补充适用场景、限制和质量判断。
skill "ads-tiktok" {
输入层 -> 用户目标 + 目标文件 + 禁止范围 + 验收标准
上下文层 -> Process / What to Analyze / Creative Quality (30% weight)
规则层 -> SKILL.md 触发条件 / 执行顺序 / 输出格式
运行层 -> 无特殊运行时 | 读取文件、写入/修改文件 | 主要在本地完成
安全层 -> 通常不需要额外 API Key + 小任务验证 + diff / 日志复核
输出层 -> 可复制结果 + 检查清单 + 下一步迭代
} TikTok Ads Deep Analysis
Process
- Collect TikTok Ads data (Ads Manager export, Pixel/Events API status)
- Read
ads/references/tiktok-audit.mdfor full 28-check audit - Read
ads/references/benchmarks.mdfor TikTok-specific benchmarks - Read
ads/references/platform-specs.mdfor creative specifications - Read
ads/references/scoring-system.mdfor weighted scoring algorithm - Evaluate all applicable checks as PASS, WARNING, or FAIL
- Calculate TikTok Ads Health Score (0-100)
- Generate findings report with action plan
What to Analyze
Creative Quality (30% weight)
- ≥6 creatives per ad group (T05) [Critical]
- All video 9:16 vertical 1080x1920 (T06) [Critical]
- Native-looking content, not corporate/polished (T07)
- Hook in first 1-2 seconds (T08)
- No creative active >7 days with declining CTR (T09)
- Spark Ads tested: ~3% CTR vs ~2% standard (T10)
- TikTok Shop integration for e-commerce (T20)
- Video Shopping Ads tested (T21)
- Caption SEO with high-intent keywords (T22)
- Trending audio used (sound-on platform) (T23)
- Custom CTA button, not default (T24)
- Safe zone compliance: X:40-940, Y:150-1470 (T25)
Technical Setup (25% weight)
- TikTok Pixel installed and firing on all pages (T01)
- Events API + ttclid passback active (T02)
- Events API Gateway evaluated for server-side integration
- Standard events configured (ViewContent, AddToCart, Purchase, CompleteRegistration)
- Advanced matching parameters configured
Bidding & Budget (20% weight)
- Bid strategy matches goal: Lowest Cost for volume, Cost Cap for efficiency (T11)
- Daily budget ≥50x target CPA per ad group (T12)
- Learning phase: ≥50 conversions per 7 days per ad group (T13)
- No edits during learning phase (resets learning)
Structure & Settings (15% weight)
- Separate campaigns for prospecting vs retargeting (T03)
- Smart+ campaigns tested: 42% adoption, 1.41-1.67 ROAS (T04)
- Search Ads Toggle enabled (20% conversion uplift combined with In-Feed; 57% of users use search) (T14)
- Placement selection reviewed: TikTok, Pangle, etc. (T15)
- Dayparting aligned with audience activity (T16)
Performance (10% weight)
- CTR ≥1.0% for in-feed ads (T17)
- CPA within target, 3x Kill Rule applies (T18)
- Average video watch time ≥6 seconds (T19)
Creative-First Strategy
TikTok is a creative-first platform. Unlike Google/Meta where targeting and bidding drive most performance, TikTok success depends primarily on creative quality.
What Makes a TikTok Ad Work
- Native feel: looks like organic content, not a polished ad
- Sound-on: 93% of TikTok is consumed with sound (never run silent)
- Fast hooks: capture attention in 1-2 seconds or lose the viewer
- Trend alignment: use trending sounds, formats, and editing styles
- UGC style: user-generated content outperforms studio content
- Vertical only: 9:16 is non-negotiable (no letterboxed horizontal)
Creative Testing Framework
- Test 3-5 hooks per winning concept
- Rotate creatives every 5-7 days (fatigue sets in fast)
- Kill underperformers after 3 days if CTR <0.5%
- Scale winners by duplicating (not increasing budget on same ad)
- Repurpose winning concepts, not assets (fresh footage, same angle)
Safe Zone
All critical text, logos, and CTAs must be within the safe zone:
┌──────────────────────┐
│ UNSAFE (status) │ Y: 0-150px
├──────────────────────┤
│ │UNSA│
│ │FE │
│ SAFE ZONE │icon│ X: 40-940px
│ 900×1320px │ │ Y: 150-1470px
│ │ │
│ │ │ Right 140px: like/comment/share
├──────────────────────┤
│ UNSAFE (caption) │ Y: 1470-1920px
└──────────────────────┘
TikTok Shop Assessment
If e-commerce, evaluate TikTok Shop setup:
- Product catalog connected and synced
- Product detail pages complete (images, descriptions, reviews)
- Video Shopping Ads linking to in-app checkout
- Shop tab on TikTok profile configured
- Affiliate program active (if applicable)
- Shop CVR benchmark: >10% (significantly higher than standard landing page)
Smart+ Campaigns
- 42% of advertisers have adopted Smart+ (TikTok's automated campaign type)
- Average ROAS: 1.41-1.67
- Modular control (2025): Lock targeting, creative, budget, or placement independently
- Best for: e-commerce with product feed, app installs
- Evaluate: is the advertiser testing Smart+ alongside manual campaigns?
- Compare Smart+ performance vs manual for same objectives
- Check which modules are locked vs automated
GMV Max (Shop Ads)
Mandatory for all Shop Ads since July 2025. Evaluate:
- GMV Max campaign active for all TikTok Shop products
- Product feed quality and completeness
- Shop Ads performance vs standard in-feed campaigns
Symphony Automation
AI-powered creative variations generated from product URLs.
- Evaluate whether account uses Symphony-generated vs original creatives
- Assess impact on creative refresh cadence (Symphony can accelerate testing)
- Monitor quality of AI-generated variations vs manual creatives
TikTok Context
| Setting | Value |
|---|---|
| CPM | 40-60% cheaper than Meta |
| Spark Ads CTR | ~3% (vs ~2% standard) |
| Smart+ adoption | 42% of advertisers |
| Smart+ ROAS | 1.41-1.67 |
| Shop CVR | >10% |
| Available markets | 11 countries (US, UK, ID, MY, PH, SG, TH, VN, JP, KR, BR) |
Key Thresholds
| Metric | Pass | Warning | Fail |
|---|---|---|---|
| CTR (in-feed) | ≥1.0% | 0.5-1.0% | <0.5% |
| Creatives per ad group | ≥6 | 3-5 | <3 |
| Video watch time | ≥6s | 3-6s | <3s |
| Learning conversions | ≥50/week | 30-50/week | <30/week |
| Daily budget | ≥50x CPA | 20-49x CPA | <20x CPA |
| Creative age (declining) | <7 days | 7-14 days | >14 days |
Output
TikTok Ads Health Score
TikTok Ads Health Score: XX/100 (Grade: X)
Creative Quality: XX/100 ████████░░ (30%)
Technical Setup: XX/100 ██████████ (25%)
Bidding & Budget: XX/100 ███████░░░ (20%)
Structure: XX/100 █████░░░░░ (15%)
Performance: XX/100 ████████░░ (10%)
Deliverables
TIKTOK-ADS-REPORT.md: Full 28-check findings with pass/warning/fail- Creative scorecard per ad (hook quality, safe zone, native feel)
- Smart+ vs manual performance comparison
- TikTok Shop readiness assessment (if e-commerce)
- Quick Wins sorted by impact
先判断是否适合
作者设计意图
作者的方法与取舍
边界和复核